Director, EMEA Marketing

Responsibilities

• Own the EMEA marketing plan, budget, and pipeline target.
• Serve as the marketing voice on the EMEA leadership team and the EMEA voice within central marketing.
• Translate G2's global GTM strategy into a regional plan built for how European buyers actually buy.
• Drive EMEA pipeline growth and conversion, covering the full volume of demand generated and how well it converts.
• Lead EMEA event strategy and execution (executive dinners, sponsored events, partner events, virtual formats), including format, audience, calendar, and spend.
• Lead the EMEA account-based marketing program, using buyer intent and account signals to prioritize target accounts.
• Run the weekly pipeline and funnel review with EMEA sales leadership, and manage the marketing-to-sales handoff.
• Partner with central Growth Marketing to adapt global campaigns and signals for EMEA, feeding regional results back into the global model.
• Forecast and report on MQA, SQLA, pipeline, revenue, and average contract value using Salesforce and Looker.
• Manage, coach, and develop one direct report.

Requirements

• 7+ years of B2B marketing experience
• 2+ years leading a lean marketing team in a player-coach capacity, balancing hands-on execution with people management
• You have hands-on experience designing digital one-to-one and one-to-few ABM campaigns, overseeing event efforts, as well as planning and executing. bottom-of-the-funnel activation programmes.
• You have owned an event strategy and run executive-level formats that produced pipeline, not just attendance.
• You’ve previously worked in a B2B company in the sales and marketing tech category.
• You've previously developed and executed an enterprise marketing plan in partnership with Account Development, Sales, and Customer Success teams.
• You have turned buyer intent or behavioural signals into campaigns that converted, and can show which signals worked and which did not.
• You’re motivated by results and contribution to pipeline/revenue.
• You thrive in ambiguity and enjoy creating new ways of working.

Preferred

• Have been a G2 customer.
• Are well-versed in the enterprise software buying process.
• Experience with our existing tech stack, (SFDC, Marketo, 6Sense and Looker strongly preferred)
• Experience using AI tools to do the work. G2's growth function is moving towards AI-orchestrated plays and this role is part of that.
• Experience building a customer community in a region.