Demand Generation Lead

Responsibilities

• Regional demand strategy and pipeline
• Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return
• Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market
• Decide how the regional demand budget gets allocated for localized programs.
• Full-funnel program execution
• You'll own the whole mix for the region and be hands-on in all of it:
• Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts
• Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps
• Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different
• Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.

Requirements

• 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS
• Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't
• You've personally run paid, webinars, lifecycle, and ABM
• You write the copy, build the landing page, pull the report, and launch the campaign
• Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script
• Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number
• Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits
• Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev , and Clay
• Comfortable with ambiguity and true ownership
• Salary Range: 95,000 GPB - 125,000 GBP + Equity

Benefits

• Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.