Creative Strategist

Responsibilities

• Come up with scroll-stopping creative concepts for paid social video ads on TikTok and Meta.
• Write high-performing scripts with strong hooks, clear messaging and persuasive storytelling
• Appear on camera to create content, presenting in a natural and relatable way.
• Edit video content from rough cut to finished ad, using a range of editing tools.
• Use AI-assisted editing tools to bring concepts to life quickly.
• Write clear content briefs for production, including filming direction for UGC creators and the in-house team.
• Review ad performance with the team, then test, learn and iterate on creatives based on performance,
• Keep on top of TikTok and Meta trends, and bring new content ideas to the table
• Work closely with the other creative strategists to share ideas, give and take feedback, and keep raising the bar on our creative output.

Requirements

• Experience in creative, video editing, content marketing, copywriting, graphic design or organic social.
• A content creator mindset, with confidence and a natural presence on camera and a tone of voice that’s your own.
• Confidence in scripting and storytelling, and an understanding of how an edit comes together.
• A passion for content and social media, especially Meta, Instagram and TikTok.
• Curiosity about AI tools and a keenness to use them to work faster and better.
• A focus on what performs, not just what looks good.
• A self-driven and organised approach, with strong attention to detail and creative intuition.
• A collaborative, team-player attitude and the ability to thrive in a fast-moving, hybrid team.

Benefits

• A great salary range – Up to £35,000 DPE.
• Enrolment in our discretionary overall company performance bonus scheme.
• Contracted to 38.75 hours per week.
• Hybrid working – 3 days from office, 2 days from home.
• 33 days holiday (including Bank Holidays). Our full 12-month entitlement.
• Free Pure dog food for your dog up to £100 per month.
• Salary Exchange Company Pension.
• Team social events and the opportunity to support local charities.
• Free on-site Parking.
• Cycle to work scheme.