Creative Strategist (Remote, UK)

Responsibilities

• Write hooks, leads, scripts and advertorials built on a clear mechanism
• Study Meta Ad Library, TikTok and top DTC brands to find what’s driving spend and why
• Build concepts mapped to awareness level and market sophistication
• Use Higgsfield and other AI video and image tools to create and test concepts at volume
• Write briefs clear enough that editors and creators can execute without back and forth
• Read hook rate, hold rate, CTR and ROAS to decide what to kill and what to scale
• Turn winning ads into new hooks, leads, angles and formats

Requirements

• Proven direct response experience, with ads that scaled for ecommerce brands
• Fluency in awareness levels, market sophistication, and hook, lead, mechanism, proof and offer architecture
• A clear point of view on why specific ads work or fail
• Hands on with AI tools like Higgsfield, Claude and ChatGPT every day
• Comfortable producing high volume and iterating fast on data
• Fluent English, written and spoken
• Based in the UK
• Self directed. You take a goal and run with it

Preferred

• Supplement, health or wellness experience
• Long form experience: VSLs, advertorials, native ads