Creative Strategist

Responsibilities

• Research and strategy
• • Research each client's market: what is and isn't working in direct response ads and organic content.
• • Find the strongest angle for every client and turn it into a clear creative direction.
• Briefs, scripts and copy
• • Write the briefs and ad scripts for our on-site video shoots.
• • Write the actual copy inside the scripts, not just the concepts, for both paid direct response ads and organic content.
• Performance and iteration
• • Work side by side with the media buyer inside the ad accounts to see what has and hasn't worked for each client.
• • Spin new ads off the winners. The media buyer brings the analytics; you bring the creative quality.
• Editing quality control

Requirements

• Proven direct response creative strategy experience: research, angles, briefs and scripts.
• Experience advertising for healthcare, medical clinics, med spas or other local service businesses - required
• A strong copywriter who writes the script copy, not only the idea.
• You understand both paid direct response ads and organic content.
• You can read ad-account results with a media buyer and iterate on what's winning.
• You know the Meta Ads Library well and are comfortable working inside a Meta ad account.
• You've built creative systems or processes, not only worked inside someone else's.
• Native or bilingual-level English and a strong understanding of U.S. audiences and culture.
• Available Monday–Friday, 9 AM–5 PM EST.

Preferred

• Experience writing for on-site filmed video, not only UGC or static ads.
• Experience leading or reviewing the work of video editors.
• Airtable experience.