Social Creative Lead

Responsibilities

• Manage and develop the creative team through regular feedback, one-to-ones and clear development goals.
• Guide the team’s output from initial ideas through to final delivery, maintaining a consistent standard of creativity and execution.
• Set clear priorities and allocate creative work, balancing workloads with client services and production.
• Review and refine concepts, scripts, treatments and edits, giving constructive, actionable feedback.
• Lead creative development across social-first campaigns, repeatable formats and reactive content.
• Write concepts and scripts, bringing strong storytelling, humour and a distinctive brand voice.
• Work with strategy to turn audience insights and cultural observations into compelling creative.
• Collaborate with content creators, copywriters, designers and production teams, shaping casting, art direction and shoots.
• Present ideas to clients and contribute to new business pitches.
• Use performance insights and audience feedback to guide future creative.

Requirements

• Experience in a social-first creative role within an agency or brand, with a portfolio showing your contribution.
• Strong conceptual and copywriting skills, including experience writing scripts for social video.
• A deep understanding of TikTok, Instagram, creators and internet culture.
• An instinct for what makes content entertaining, relevant and worth sharing.
• Experience taking ideas from a brief through to production and publication.
• Confidence presenting your thinking and giving constructive creative feedback.
• The ability to balance several briefs, collaborate well and take ownership of your work.