Creative Strategist

Responsibilities

• Research each client's market: what is and isn't working in direct response ads and organic content.
• Find the strongest angle for every client and turn it into a clear creative direction.
• Write the briefs and ad scripts for our on-site video shoots.
• Write the actual copy inside the scripts, not just the concepts, for both paid direct response ads and organic content.
• Work side by side with the media buyer inside the ad accounts to see what has and hasn't worked for each client.
• Spin new ads off the winners. The media buyer brings the analytics; you bring the creative quality.
• Coordinate with the editing team and act as the final quality checkpoint on every edited video before it goes live.
• Take our creative process from where it is today to where it needs to be in six months.
• Improve and document the systems we run in Google Docs and Airtable so the team can scale them.

Requirements

• Proven direct response creative strategy experience: research, angles, briefs and scripts.
• Experience advertising for healthcare, medical clinics, med spas or other local service businesses - required
• A strong copywriter who writes the script copy, not only the idea.
• You understand both paid direct response ads and organic content.
• You can read ad-account results with a media buyer and iterate on what's winning.
• You know the Meta Ads Library well and are comfortable working inside a Meta ad account.
• You've built creative systems or processes, not only worked inside someone else's.
• Native or bilingual-level English and a strong understanding of U.S. audiences and culture.
• Available Monday-Friday, 9 AM-5 PM EST.

Preferred

• Experience writing for on-site filmed video, not only UGC or static ads.
• Experience leading or reviewing the work of video editors.
• Airtable experience.