Brand & Creative Lead

Responsibilities

• Brand ownership. Develop and maintain the visual identity, including the palette, typography and styling, and act as its guardian across everything the school shows parents and the public.
• Collateral. Design documents, presentations and digital brochures to the standard families expect from a school they’re choosing to pay for.
• Video production. Turn raw footage from across the school into short-form video with pace and into polished long-form films, often within a day.
• Advertising creative. Produce static and motion assets for our Meta and Google campaigns, built to earn back what they cost.
• AI-assisted production. Use Claude Code, Claude Chat, ChatGPT and generative image and video tools every day, to work faster and to create B-roll that would otherwise cost too much to film.

Requirements

• Evidence that you’ve owned a brand. We’ll ask to see the standards you set for it, and examples of work you turned down because it didn’t meet them.
• A portfolio that covers both disciplines: structured brand and layout work, and quick-turnaround video editing. We need to see both.
• Sound editorial judgement. You’ll know when a cut should move fast and when it should slow down, without needing to be told.
• Daily working fluency with AI tools , including Claude Code, Claude Chat, ChatGPT and generative image and video tools.
• Expert command of Premiere Pro and After Effects, and a strong working knowledge of Photoshop and your preferred vector and retouching software. We treat these as the baseline, and your portfolio will tell us more than the list.