Creative Lead

Responsibilities

• Role Purpose
• To be Danone UK&I's senior creative authority, responsible for driving creative ambition, brand consistency and executional excellence across all brands, categories and channels.
• The Creative Lead serves as the central creative partner to marketing teams, leading agency relationships, shaping creative thinking and ensuring every activation delivers against both brand-building objectives and channel effectiveness principles.
• Acting as the bridge between strategy and execution, the role works across the full ICP process, partnering with brand teams, agencies, D-Studio and IBC specialists to ensure ideas are integrated, distinctive and executed to the highest standard across paid, owned and earned touchpoints.
• Creative Leadership & Brand Building
• Lead creative development across UK&I brands and categories, ensuring every activation strengthens distinctive brand assets and long-term brand equity.
• Champion creative excellence and establish clear creative standards across the organisation.
• Translate brand strategies, consumer insights and marketing challenges into compelling creative opportunities.
• Act as senior creative counsel to Brand, IBC and senior leadership teams.
• Agency & Partner Management

Requirements

• Proven agency background with significant experience leading integrated creative campaigns.
• Strong understanding of brand building, creative strategy and campaign development.
• Experience managing retained agencies, creative boutiques and specialist partners.
• Deep understanding of paid, owned and earned channels, including social, influencer, PR, shopper and ecommerce.
• Strong appreciation of design systems, content creation, digital experiences and production workflows.
• Understanding of creative effectiveness principles, measurement frameworks and modern marketing ecosystems.
• Exceptional creative judgement with a strong portfolio of commercially successful work.
• Ability to inspire confidence and influence senior stakeholders.
• Comfortable challenging agencies and internal teams to raise creative standards.
• Strong coaching and mentoring capability.

Preferred

• You will be expected to understand and demonstrate strong coaching and mentoring capability.
• Strong collaboration and ability to unite multiple disciplines behind a single creative vision.

Benefits

• Depending on the needs of your role, you'll spend an average of 2 to 3 days per week in the office hub, enhancing community, problem solving, and innovation.
• We offer a flexible benefits package that you can tailor to your needs. This includes core benefits like pension, life assurance, and healthcare, plus options such as private medical insurance, gym memberships, cycle to work and holiday trading.
• You’ll also have access to employee discounts and wellbeing support, helping you look after your health, finances and lifestyle in a way that works for you.