B2B Growth Marketer - Cybersecurity

Responsibilities

• Plan and create content that builds credibility with technical buyers, including LinkedIn posts, articles, case studies, lead magnets and webinars, working with our designer and the client’s technical experts
• Run LinkedIn-led campaigns across company page and founder profile, with outreach and paid where it makes sense
• Research and identify the right prospects: people and organisations with a real need for OT cyber risk assessment
• Run personalised outreach across LinkedIn and email, and turn replies into qualified conversations
• Build and manage the pipeline from first touch through to qualified sales calls, keeping the CRM accurate and up to date
• Use what you learn to sharpen targeting, messaging and content
• Work directly alongside our founder, with coaching and regular feedback from an experienced LinkedIn specialist

Requirements

• 2–3+ years’ experience in B2B content, outreach or growth
• Experience creating content that supports sales, not just reach
• Hands-on LinkedIn experience: content, outreach, Sales Navigator or paid
• A track record of personalised outreach that turned into booked calls
• Organised and process-driven: you keep your pipeline tidy and never let a lead slip
• Precise and accurate: you won’t overclaim to get a meeting
• Comfortable marketing to technical buyers, and quick to learn a specialist subject
• Open to feedback, and able to work independently without step-by-step guidance
• Based in or near Birmingham, or willing to relocate, and happy working from our Jewellery Quarter office full-time

Preferred

• Bonus if you’ve marketed cybersecurity, industrial, engineering or technical B2B products, though no cyber background is required.

Benefits

• £35,000–£45,000 base, depending on experience
• An uncapped 10% revenue share on the work you help win. B2B sales cycles take time, and [we’d expect this to start building after the first X months].
• Coaching from an experienced LinkedIn and marketing specialist
• The chance to build the playbook from scratch, working directly with the founder
• Access to cutting-edge AI tools and internal systems