Senior Membership Growth Manager

Responsibilities

• 1. Membership strategy and growth – delivering ambitious membership expansion * Develop and implement a membership growth strategy and action plans to support ABM’s ambition to increase membership to 2,000 over three years. Clear targets and KPIs critical. * Establish clear routes to membership and membership recruitment targets (individual and corporate), growth milestones and performance measures, with a clear value proposition and commercial growth strategy. * Develop a strong understanding of the target market, potential member segments and the motivations and barriers influencing membership decisions. * Lead the development and delivery of initiatives that increase awareness of ABM, strengthen its positioning and communicate the benefits of membership. * Review and develop the membership proposition to ensure it remains relevant, compelling and aligned with the needs of business mentors at different stages of their professional journey. * Identify opportunities to grow income from membership while maintaining a clear focus on member value and ABM’s not-for-profit purpose.
• 2. Regional membership development – building a strong national presence ·       Regional growth and capability: Understand regional needs, existing capability and opportunities for growth, developing a targeted approach to improving membership and engagement across different UK nations and regions. * Build relationships with members, ABM Ambassadors, business networks, professional bodies, enterprise organisations and other relevant stakeholders to support local membership development. * Ensure regional membership development activity contributes to measurable recruitment, engagement and retention outcomes.
• 3. Member experience and retention – demonstrating the value of membership * Oversight of the end-to-end member journey, from initial enquiry and joining through onboarding, engagement, renewal and, where appropriate, resignation. * Develop initiatives that encourage members to participate in events, access resources, contribute to ABM activities and build relationships with other members. * Use member feedback, engagement data, renewal patterns and exit information to identify risks, understand changing needs and improve the member experience. * Ensure the membership team owns the planning and delivery of events, with membership and partnerships working together to drive attendance, engagement, new member recruitment and commercial opportunities. * Ensure that membership growth is matched by the systems, processes and service standards needed to maintain a high-quality member experience at scale.
• 4. Membership communications and engagement – keeping members informed, connected and involved * Lead the development and delivery of a clear, consistent and engaging membership communications strategy. * Ensure members understand the value of ABM membership, the benefits available to them and the opportunities to participate in the organisation. * Develop targeted communications for different member groups, prospective members, lapsed members and regional communities. * Use communications to showcase member achievements, share good practice, promote professional development and demonstrate the impact of business mentoring. * Develop campaigns that encourage member referrals, participation in events, engagement with ABM initiatives and renewal of membership. * Establish feedback mechanisms that encourage two-way communication and ensure members feel heard, valued and connected to ABM.
• 5. Leadership, collaboration and organisational development * Work closely with the CEO to translate ABM’s strategic objectives into practical membership growth and engagement plans. Establish regular reporting against agreed targets, ensuring that activity translates into measurable outcomes in membership growth, retention, income, engagement and member satisfaction. - Manage ABM’s Senior Membership Officer. * Take ownership of membership performance, proactively identifying challenges and recommending solutions. * Work collaboratively with colleagues across the organisation to ensure membership growth, communications, events and other activities are coordinated and mutually reinforcing. * Represent ABM professionally at events, meetings and external engagements, building relationships that strengthen the organisation’s reputation and support its growth.

Requirements

• Proven experience in ambitious membership management, membership development, customer growth or comparable role, ideally within a professional association, membership body, trade association or not-for-profit organisation.
• Demonstrable experience of significantly growing membership numbers, customer bases or professional communities, with evidence of achieving measurable recruitment and retention outcomes.
• Experience of developing and implementing member or customer communications, campaigns and engagement programmes.
• Experience of using CRM systems, membership databases and performance data to inform decisions and improve results.
• Experience of planning and delivering events, networking opportunities or community engagement activities.
• Experience of managing multiple priorities and delivering projects against agreed objectives and deadlines.
• Growth mindset: Commercially aware and target-driven, with the ability to turn ambitious growth objectives into practical, measurable plans.
• Strategic and analytical thinking: Able to interpret data, understand market opportunities, identify trends and translate insight into action.
• Excellent communication: A confident and compelling written and verbal communicator, able to engage diverse audiences and articulate a clear membership proposition.
• Relationship building: Highly effective at developing trusted relationships with members, colleagues, partners and external stakeholders.

Benefits

• - Salary £45,000 - 52,000 (DoE)
• - 25 days annual leave (plus bank holidays)
• - Working from home contract (expected travel to London minimum once a month and UK travel ad hoc)
• - Full time
• Closing date for applicants Wednesday 11th November. Please send your CV and a very short covering email outlining your experience to fulfill the role to krystal@theabm.org