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Marketing jobs

226 marketing jobs

2 weeks ago

Head of Growth, Marketing

Coupa

San Francisco, CA (Remote)Full time$208K/yr – $291K/yr

2 weeks ago

Head of Paid Marketing

Faire

New York City, NY (Hybrid)Full time$248K/yr – $341K/yr

2 weeks ago

Head of Digital Marketing

ICBD

Fort Lauderdale, FL (On-site)Full time$210K/yr – $230K/yr

2 weeks ago

Director of Creative Strategy / Head of Creative Studio

Lantern

New York City, NY (Hybrid)Full time$170K/yr – $200K/yr

2 weeks ago

Head of Media

Mercury

San Francisco, CA (Remote)Full time$210K/yr – $292K/yr

2 weeks ago

Head of Growth | Fintech Portfolio Company

Peak XV Partners

San Francisco, CA (On-site)Full time$140K/yr – $175K/yr

2 weeks ago

Head of Marketing

Moondream AI

San Francisco, CA (On-site)Full time$160K/yr – $200K/yr

2 weeks ago

Global Head of Product Marketing

Clearwater Analytics

Montgomery County, PA (Hybrid)Full time$160K/yr – $250K/yr

2 weeks ago

Head of Brand Marketing, CPG

People Inc.

USA (Remote)Full time$130K/yr – $150K/yr

2 weeks ago

Head of Brand & Marketing

Ever

San Francisco, CA (Hybrid)Full time$140K/yr – $220K/yr

3 weeks ago

VP of Growth

Santa Ana, CA (Unknown)Full time$200K/yr – $250K/yr

3 weeks ago

Head of Digital Marketing

Garden City, NY (Unknown)Full time$113K/yr – $161K/yr

3 weeks ago

Head of Digital Marketing

SimpleMANAGE

Garden City, NY (On-site)Full time$113K/yr – $161K/yr

3 weeks ago

Head of Brand & Retail Marketing

Santa Ana, CA (On-site)Full time$180K/yr – $220K/yr

3 weeks ago

Head of Brand & Retail Marketing

BugMD

Santa Ana, CA (On-site)Full time$180K/yr – $220K/yr

3 weeks ago

Head of Marketing Video

America's Test Kitchen

Boston, MA (Hybrid)Full time$115K/yr – $130K/yr

3 weeks ago

Head of Advertising

Roarke Regenerative

New York City, NY (Remote)Full time$150K/yr – $165K/yr

3 weeks ago

Head of Marketing

Geobear Global

California, MO (Hybrid)Full time$90K/yr – $120K/yr

3 weeks ago

Head of Marketing, Americas

Brevo

Austin, TX (Hybrid)Full time

3 weeks ago

Head of Growth Marketing, PLG

CodeRabbit

San Francisco, CA (Hybrid)Full time$206K/yr – $256K/yr

Head of Marketing jobs in the US

226 jobs

Head of Growth, Marketing

Coupa

San Francisco, CA (Remote)

$208K/yr - $291K/yrIn-houseFull-timeSenior level10+ years exp.

2 weeks ago

Head of Paid Marketing

Faire

New York City, NY (Hybrid)

$248K/yr - $341K/yrIn-houseFull-timeSenior level12+ years exp.

2 weeks ago

Head of Digital Marketing

ICBD

Fort Lauderdale, FL (On-site)

$210K/yr - $230K/yrIn-houseFull-timeSenior level10+ years exp.

2 weeks ago

Director of Creative Strategy / Head of Creative Studio

Lantern

New York City, NY (Hybrid)

$170K/yr - $200K/yrIn-houseFull-timeDirector/executive6+ years exp.

2 weeks ago

Head of Media

Mercury

San Francisco, CA (Remote)

$210K/yr - $292K/yrIn-houseFull-timeSenior level15+ years exp.

2 weeks ago

Head of Growth | Fintech Portfolio Company

Peak XV Partners

San Francisco, CA (On-site)

$140K/yr - $175K/yrIn-houseFull-timeSenior level

2 weeks ago

Head of Marketing

Moondream AI

San Francisco, CA (On-site)

$160K/yr - $200K/yrIn-houseFull-timeSenior level

2 weeks ago

Global Head of Product Marketing

Clearwater Analytics

Montgomery County, PA (Hybrid)

$160K/yr - $250K/yrIn-houseFull-timeDirector/executive15+ years exp.

2 weeks ago

Head of Brand Marketing, CPG

People Inc.

USA (Remote)

$130K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.

2 weeks ago

Head of Brand & Marketing

Ever

San Francisco, CA (Hybrid)

$140K/yr - $220K/yrIn-houseFull-timeSenior level5+ years exp.

2 weeks ago

VP of Growth

Santa Ana, CA (Unknown)

$200K/yr - $250K/yrFull-timeSenior level8+ years exp.

3 weeks ago

Head of Digital Marketing

Garden City, NY (Unknown)

$113K/yr - $161K/yrFull-timeSenior level

3 weeks ago

Head of Digital Marketing

SimpleMANAGE

Garden City, NY (On-site)

$113K/yr - $161K/yrIn-houseFull-timeSenior level

3 weeks ago

Head of Brand & Retail Marketing

Santa Ana, CA (On-site)

$180K/yr - $220K/yrFull-timeSenior level6+ years exp.

3 weeks ago

Head of Brand & Retail Marketing

BugMD

Santa Ana, CA (On-site)

$180K/yr - $220K/yrIn-houseFull-timeSenior level6+ years exp.

3 weeks ago

Head of Marketing Video

America's Test Kitchen

Boston, MA (Hybrid)

$115K/yr - $130K/yrIn-houseFull-timeSenior level12+ years exp.

3 weeks ago

Head of Advertising

Roarke Regenerative

New York City, NY (Remote)

$150K/yr - $165K/yrIn-houseFull-timeSenior level

3 weeks ago

Head of Marketing

Geobear Global

California, MO (Hybrid)

$90K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

3 weeks ago

Head of Marketing, Americas

Brevo

Austin, TX (Hybrid)

In-houseFull-timeSenior level8+ years exp.

3 weeks ago

Head of Growth Marketing, PLG

CodeRabbit

San Francisco, CA (Hybrid)

$206K/yr - $256K/yrIn-houseFull-timeSenior level8+ years exp.

3 weeks ago

Coupa

Head of Growth, Marketing

San Francisco, CA (Remote)

$208K/yr – $291K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

Job Description

Responsibilities

Full-Funnel Strategy & Experimentation
Funnel Optimization: Build and execute a systematic framework to identify, test, and unblock high-leverage friction points across the entire customer journey
Product-led Sales and Marketing Orchestration: Bridge Product-Led Growth (PLG), Marketing-Led Growth (MLG), and Sales-led Growth (SLG) by introducing behavior-triggered nurture programs, in-app nudges, dynamic CTAs, and automated lifecycle comms
Conversion Rate Optimization (CRO): Run continuous A/B testing across pricing pages, trial onboarding sequences, self-serve flows, and multi-channel touchpoints to shorten Time-to-Value (TTV) and maximize conversion
Sales & Marketing Alignment: Partner closely with Sales and Product teams to stand up inside-sales/SDR playbooks for assisted trial onboarding, ensuring leads are qualified and routed effectively
Direct Management & Coaching: Lead, mentor, and grow team of marketers, providing strategic direction, execution frameworks, and clear accountability
Shift to Proactive: Move the team from tactics toward structured, data-informed, cohort-targeted campaigns
Establish Operating Rhythms: Set up, test-and-learn baselines, campaign planning models, and clear performance tracking across the team and campaigns
End-to-End Funnel Analytics: Establish clear attribution models to measure CAC, Customer Lifetime Value (LTV), trial activation rates, and multi-touch pipeline conversion
Tooling & Operations: Leverage and optimize our marketing CRM (e.g., HubSpot) and in-product analytics to build automated journeys based on user behavior and ICP criteria

Requirements

10+ years of progressive leadership in Growth Marketing, Demand Generation, or Product Growth within B2B SaaS
Proven Track Record in Funnel Building: Demonstrated success taking a business from legacy/baseline marketing motions to a modern, data-driven growth engine
People Leadership: Strong empathetic leadership with a proven ability to guide, coach, and level-up execution-focused marketers
Hybrid PLG / SLG Expertise: Experience balancing Product-Led Growth mechanics (free trials, self-serve, in-product nudges) with sales-assisted touchpoints
Data & Tech Stack Proficiency: Deep knowledge of CRM/Automation tools (HubSpot, Salesforce), product analytics tools (Pendo, etc.), and attribution models
Experimental Mindset: Comfortable using hypothesis-driven frameworks to test rapidly, fail fast, and scale win-state strategies

Benefits

Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together
Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month
Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about
Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents
Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel
Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.

Coupa

3.7 Glassdoor

Coupa is the leader in AI-native total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you’ll make margins multiplyTM.

Founded in 2006

San Mateo, California, USA

3.6K employees

www.coupa.com

66% recommend to a friend

65% CEO approval

Salaries

Posted range

$208K/yr – $291K/yr

Taken straight from the job posting.

See all Coupa salaries

Marketing Team

Median Career Experience

10 years

Median Tenure

2.2 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Viji Doraiswamy

VP Product Marketing

At the company for 10 months

Valerie Oquendo

Integrated Marketing Manager

At the company for 5 months

Kristin Levine

Field Marketing Manager

At the company for 6 months

Brianna Perkins

Sr. Manager, Integrated Marketing, Mid-Market

At the company for 1 year 5 months

Funding

Total Funding

$669M

Last Raise

$450M

Post IPO Equity, 3 years ago

Funding History

Feb 2023
Post IPO Equity • $450M
Jun 2021
Post IPO Equity • $50M
Jun 2015
Series G • $80M

Traffic Signals

Monthly Visitors

444.8K

Monthly Google Ads Budget

$98.6K

Traffic Source Mix

42.8%

Direct

47.6%

Referral

7.5%

Social

Paid

Headcount Trend

Current headcount: ~3.6K

News about Coupa

Introducing E-Invoice delivery for AWS customers using SAP Ariba and Coupa

Nov 19, 2025 • Amazon Web Services (AWS)

Coupa Unveils Virtual Coupa Card Solution

Nov 12, 2025 • CPA Practice Advisor

Specialized Dental Partners Selects Coupa to Advance Strategic Spend Management

Nov 11, 2025 • PR Newswire

Links

www.coupa.com

X (Twitter)

Crunchbase

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

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Marketing · US

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Responsibilities

Full-Funnel Strategy & Experimentation
Funnel Optimization: Build and execute a systematic framework to identify, test, and unblock high-leverage friction points across the entire customer journey
Product-led Sales and Marketing Orchestration: Bridge Product-Led Growth (PLG), Marketing-Led Growth (MLG), and Sales-led Growth (SLG) by introducing behavior-triggered nurture programs, in-app nudges, dynamic CTAs, and automated lifecycle comms
Conversion Rate Optimization (CRO): Run continuous A/B testing across pricing pages, trial onboarding sequences, self-serve flows, and multi-channel touchpoints to shorten Time-to-Value (TTV) and maximize conversion
Sales & Marketing Alignment: Partner closely with Sales and Product teams to stand up inside-sales/SDR playbooks for assisted trial onboarding, ensuring leads are qualified and routed effectively
Direct Management & Coaching: Lead, mentor, and grow team of marketers, providing strategic direction, execution frameworks, and clear accountability
Shift to Proactive: Move the team from tactics toward structured, data-informed, cohort-targeted campaigns
Establish Operating Rhythms: Set up, test-and-learn baselines, campaign planning models, and clear performance tracking across the team and campaigns
End-to-End Funnel Analytics: Establish clear attribution models to measure CAC, Customer Lifetime Value (LTV), trial activation rates, and multi-touch pipeline conversion
Tooling & Operations: Leverage and optimize our marketing CRM (e.g., HubSpot) and in-product analytics to build automated journeys based on user behavior and ICP criteria

Requirements

10+ years of progressive leadership in Growth Marketing, Demand Generation, or Product Growth within B2B SaaS
Proven Track Record in Funnel Building: Demonstrated success taking a business from legacy/baseline marketing motions to a modern, data-driven growth engine
People Leadership: Strong empathetic leadership with a proven ability to guide, coach, and level-up execution-focused marketers
Hybrid PLG / SLG Expertise: Experience balancing Product-Led Growth mechanics (free trials, self-serve, in-product nudges) with sales-assisted touchpoints
Data & Tech Stack Proficiency: Deep knowledge of CRM/Automation tools (HubSpot, Salesforce), product analytics tools (Pendo, etc.), and attribution models
Experimental Mindset: Comfortable using hypothesis-driven frameworks to test rapidly, fail fast, and scale win-state strategies

Benefits

Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together
Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month
Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about
Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents
Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel
Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.