Responsibilities

• Lead development and production of marketing video assets across key Marketing touchpoints within paid, owned, earned, and partner channels, creating video content that supports our business goals (like subscriber acquisition, product marketing, and brand-building).
• Develop concepts, scripts, messaging, and creative approaches tailored to platform, audience, and business objectives; at times these will necessitate a new shoot, at other times they will leverage existing ATK footage / editorial content / photography. You should be equally comfortable and proficient with vertical video (for Social channels) as you are with branded and sponsored content (ads)
• Maintain a high bar for storytelling, visual quality, and audience relevance across all deliverables
• Oversee promotional video assets (content, product, and brand) for ATK’s distribution ecosystem, including PBS, YouTube, FAST, OTT, and streaming partners, including:
• PBS marketing videos including promotional tags, show sizzles, and partner ‘advertising’ assets within American Public Television guidelines
• YouTube mid-rolls and end cards designed to drive audience engagement and membership conversion
• FAST and Streaming promotional campaigns supporting programming launches, themed marathons, seasonal moments, and channel growth initiatives
• Partner with Revenue and Sponsorship teams to develop compelling advertiser-supported video content that will run in organic social and paid media campaigns.
• Contribute creative thinking and production expertise to pitches and new opportunities, and translate sponsor objectives into engaging, audience-first creative that delivers value to both advertisers and ATK viewers
• Manage a small but vital team, providing creative guidance, feedback, and professional development. Partner closely with a Project Manager to manage workflow and ensure schedule adherence.

Requirements

• 12+ years of experience in video production, successfully telling brand and product stories in advertising, social media, and beyond. Experience in-house on the client side, or within an agency environment, are ideal.
• Proven track record of managing and mentoring a video team, including overseeing production and post production processes.
• Expertise in scripting, shooting / directing, editing are important.
• Strong communication skills, with the ability to give and receive constructive feedback in a small team environment.
• Ability to manage multiple projects simultaneously, meeting strict deadlines.
• Collaborative, team-oriented mindset and ability to work independently when required.
• Experience in culinary video production is critical.