Senior Director, Growth & Demand Marketing
Wrike
Dallas, TX (Remote)
$278K/yr - $350K/yrIn-houseFull-timeSenior level10+ years exp.
4 hrs ago
Head of Growth | Fintech Portfolio Company
San Francisco, CA (On-site)
$140K/yr – $175K/yrSenior LevelFull time
Posted 11 days ago
Job Summary
Own content strategy and execution across blog, website, app store listings, and social channels; drive app store optimization and content-led growth; plan and manage paid acquisition campaigns; source and coordinate UGC creators; lead answer engine optimization and content strategies; align with product, design, and leadership; grow online communities around the product.
- Own calendars, publishing, and cross-channel distribution
- Lead ASO and content strategy to drive growth
- Manage creators and community initiatives
Job Description
Responsibilities
- Help create, publish, and optimize content across blog, website, app store listings, and social channels, and own the relevant calendars
- Lead app store optimization efforts
- Assist with planning, launching, and managing paid acquisition campaigns across Meta and TikTok and track performance
- Help source, manage, and coordinate UGC creators for content distribution
- Lead answer engine optimization and content strategies
- Work closely with product, design, and leadership to align content, campaigns, and community efforts
- Lead and grow online communities around the product
Requirements
- Experience in digital marketing, growth, content, community, performance marketing, or a related role
- Familiarity with platforms such as Reddit, Meta, TikTok, and app store ecosystems
- Strong understanding of content marketing, online communities, and consumer growth strategy
- Experience writing, organizing, or supporting digital content across blogs, social media, landing pages, or app store listings
- Comfort working in a fast paced startup environment with changing priorities
- Self starter mindset with the ability to take ownership and execute quickly
Peak XV Partners
Peak XV Partners (formerly Sequoia Capital India & SEA) is a leading venture capital and growth investing firm investing across India, Southeast Asia and beyond. Our new name, Peak XV (pronounced Peak Fifteen) was the name used for Mount Everest before it was called that. To us, it signifies the relentless pursuit of greatness by our founders, in spite of challenges along the way. It embodies everything we believe about building long-lasting businesses that stand tall and inspire greatness. Over the last 17 years of our operations in the region, Peak XV has grown to manage over USD 9 billion in capital across 13 funds and invested in over 400 companies, of which ~40 companies have achieved revenues of over $100MM. Our team of professionals work across 5 offices – Bangalore, Mumbai, Delhi, Singapore and Dubai and span 14 nationalities. To know more, check out peakxv.com.
Salaries
Posted range
$140K/yr – $175K/yr
Taken straight from the job posting.
The middle of this range ($158K) is 12% below the median base salary for Head of Growth roles in the United States ($180K).
Head of Growth median pay in the United States
Most pay falls between $145K and $200K. Based on 25 salaries.
Marketing Team
Marketing Team Size
14 (8% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
117.2K
Traffic Source Mix
Search
48.8%
Direct
42.1%
Referral
5.4%
Social
2.9%
Paid
0.6%
Headcount Trend
Current headcount: ~186
News about Peak XV Partners
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
