Responsibilities

• Define and lead the enterprise-wide digital marketing strategy aligned to customer acquisition, brand growth, and revenue objectives.
• Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention using a "test and learn" approach with a focus on continuous improvement.
• Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes.
• Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.
• Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems.
• Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces.
• Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems.
• Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance.
• Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys.
• Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing.

Requirements

• This role requires a minimum of a BS/BA in Marketing, Business Administration or relevant field.
• 10 + years of progressive leadership experience in digital marketing.
• Proven success driving measurable growth in complex, multi-location or multi-brand environments through highly sophisticated digital marketing strategies.
• Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing.
• Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar.
• Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems.
• Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines.
• Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems.
• Advanced data analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization
• This is a full-time position based in ICBD's corporate offices in Fort Lauderdale, FL with ability to travel as needed; possibly for extended periods of time.

Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.