Responsibilities

• Define and document BugMD's voice, visual identity, and strategic positioning — building the brand bible from scratch
• Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good
• Lead influencer and creator partnerships — home hacks, cleaning, DIY, gardening, pet and parent creators — managing relationships and ensuring content feels on-brand
• Drive PR and earned media — securing meaningful placements in home, lifestyle, DIY, and culture publications that build the brand story beyond product features
• Plan and execute cultural activations and real-world moments that put the brand in front of homeowners and renters when they actually need us
• Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative
• Manage agencies, creators, and production partners — knowing when to push and when to let them run
• Partner with the performance marketing team so brand and paid creative feel like the same company

Requirements

• 6–10 years in brand marketing, creative strategy, or brand management — ideally in food/bev, better-for-you CPG, or DTC with real cultural cachet
• You've managed or significantly contributed to a brand's voice and visual identity — not just executed other people's directions
• You understand culture as a participant, not a spectator — you know what's happening before it trends
• Experience managing agencies, creators, and production partners
• Comfortable in a lean, fast-moving environment where you don't need a large team to do great work
• Strong opinions about brand — you'll push back on what's wrong and advocate hard for what's right
• Excited to build from scratch rather than inherit a finished playbook

Preferred

• You built your career inside Big CPG and think in quarterly brand plans and legal-review timelines
• Your instinct when asked about TikTok is to hire an agency and monitor the reports
• You've never personally drafted a caption, written a creative brief, or argued for a logo treatment
• You're looking for a role where brand and performance operate in completely separate lanes

Benefits

• On-site role with travel budget for activations, market visits, and events
• Health, dental, and vision
• Amazing, dog-friendly office environment
• 401k matching
• Learning & Development Opportunities
• Flexible PTO
• 14 Holidays