Head of Digital Marketing

Garden City, NY (On-site)

$113K/yr – $161K/yrSenior LevelFull time

Posted 6 days ago

Job Summary

Own and optimize the multi-channel marketing plan and budget, leading campaign execution across Meta, Google, and TikTok while driving content creation, SEO, landing pages, and email programs.

Lead budgets, targets and dashboards; measure CPL, ROAS and CAC
Scale campaigns and content production across platforms, SEO, and email flows

Job Description

Responsibilities

Own the marketing plan, budget and targets (cost per lead, cost per booked tour or call), with a weekly dashboard.
Launch, test and scale campaigns on Meta (Facebook and Instagram), Google (Search, Performance Max, YouTube) and TikTok, within each platform's ad policies.
Build a short-form engine: concept, script, shoot and edit TikToks, Reels and Shorts; recruit and brief UGC creators; use AI video tools (for example Higgsfield, Pamba, CapCut) with clear AI and sponsorship disclosures.
Grow next-generation search: technical and local SEO, Google Business Profiles for each location, and answer-engine optimization so we show up in Google AI Overviews, ChatGPT and Perplexity.
Run direct and lifecycle email: list building from opt-in leads, sequences and newsletters, deliverability, CAN-SPAM compliance.
Build and improve landing pages and tracking (GA4, Google Tag Manager, pixels, call tracking) so ads convert and results are measurable.
Send every ad, post, page and email through our review process before it goes live, and keep claims accurate and documented.

Requirements

You've personally run paid campaigns with real budgets and can show the results.
You have a portfolio of short-form content or accounts you grew, with views, leads or sales attached.
You're fluent in Meta Ads Manager, Google Ads, TikTok Ads Manager, GA4 and Tag Manager, an SEO suite (Semrush, Ahrefs or similar) and an email platform (Klaviyo, HubSpot, Instantly or similar).
You write sharp hooks, ad copy and emails, and you know your numbers: CTR, CPL, ROAS, CAC.
You can manage creators, freelancers and agencies, and know FTC disclosure basics for endorsements.

Preferred

Nice to have: B2B, real estate or local-services lead generation.

SimpleMANAGE

SimpleMANAGE is an AI-powered property management platform built to operate real estate with institutional precision, speed, and control. The company integrates accounting, operations, leasing, and tenant management into a single system, eliminating fragmented workflows and manual processes that slow down asset performance.At its core, SimpleMANAGE replaces traditional property management with automation-first infrastructure. Rent collection, payables, CAM reconciliations, lease tracking, and financial reporting are systemized and executed through AI-driven workflows. This reduces human error, accelerates execution timelines, and ensures real-time visibility across every asset.The platform is designed for scale. Whether managing small-bay industrial, multifamily, or mixed-use portfolios, SimpleMANAGE standardizes operations while maintaining flexibility at the asset level. Owners gain immediate access to performance metrics, cash flow data, and operational insights without relying on delayed reports or intermediaries.Tenant experience is also reengineered. From onboarding to maintenance requests and lease renewals, every interaction is streamlined through automated systems, reducing friction and increasing retention. Faster response times and transparent communication create a higher-quality tenant base and stronger long-term occupancy.SimpleMANAGE is not a service layer—it is operational infrastructure. By combining AI, automation, and vertically integrated processes, the platform drives higher NOI, tighter expense control, and faster decision-making. The result is a property management system built for owners who prioritize performance, scalability, and institutional-grade execution.

Garden City, New York, USA

1 employees

www.simpleciti.com/SM

Salaries

Posted range

$113K/yr – $161K/yr

Taken straight from the job posting.

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 14,715 salaries.

See all General Marketing salaries See more General Marketing jobs

See all SimpleMANAGE salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~1

Links

www.simpleciti.com/SM

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