Responsibilities

• Own and scale global paid acquisition across both sides of the marketplace (retailers and brands) to $xxM annually while hitting target payback/efficiency thresholds; act as the primary executive stakeholder for paid performance
• Define and communicate paid's long-term strategic roadmap to executive stakeholders, and build a resourcing and investment framework to address key risks such as channel consolidation, global competition, customer TAM, and brand awareness
• Build a best-in-class retargeting/remarketing program to drive incremental marketplace GMV and re-engage lapsed retailers and brands; partner with the Ads Pillar team to develop a mature brand-funded offsite retargeting monetization strategy
• Diversify and de-risk the paid channel mix by testing and scaling new channels beyond today's core, with clear incrementality evidence and Finance & Strategy alignment
• Build the measurement and attribution infrastructure (incrementality testing, MMM, multi-touch attribution) needed to make confident investment decisions in upper-funnel and brand media
• Hire, coach, and retain a paid marketing team recognized as best-in-class; establish AI practices — including self-serve workflows — that transform and automate our core paid marketing processes to compound experimentation velocity and decision quality
• Partner closely with Creative and Product leads to build a high-velocity A/B testing process spanning creative messaging, customer needs, and user segmentation into a unified experimentation roadmap
• Partner with Engineering leadership to harden the data pipelines paid depends on (tracking, tagging, feeds, attribution); audit and onboard external vendors/agencies that strengthen the MarTech stack and unblock team velocity

Requirements

• 12+ years of experience in performance/paid marketing, with deep, hands-on expertise across paid search, paid social, affiliates, display, and CTV/video
• Track record scaling paid acquisition budgets (7–8 figures annually) while hitting efficiency/payback targets in a fast-growing company
• Superb written and oral communication skills; able to represent performance, risk, and opportunity crisply to senior leadership
• Proven track record partnering with creative and product teams to build a high-velocity, A/B testing culture across core and experimental channels
• Proven people leader who has hired, developed, and scaled a high-performing paid marketing team; comfortable operating as both strategic leader and hands-on operator
• Fluent in measurement/attribution methodology (incrementality testing, MMM, multi-touch attribution) and comfortable partnering with data science/analytics on experiment design
• Experience using AI to automate and scale paid marketing testing and operations (e.g., creative testing, audience testing, bidding signal testing, keyword signal testing) — treats this as how the team runs day-to-day, not a nice-to-have
• Experience evaluating, onboarding, and managing external MarTech vendors or agencies
• Exemplary budget ownership, with strong partnership with Finance teams to define forecasting and performance narrative across multiple channels and audience segments
• Comfortable operating with ambiguity in a fast-growing, evolving organization

Preferred

• Experience leading brand awareness or upper-funnel campaigns, comfortable making the case for expanded investment with senior stakeholders
• Experience in two-sided marketplaces or with products aimed at small business owners
• Experience leading international/global paid marketing at a public company
• Strong opinions on creative messaging and brand aesthetic; opinionated about when to use AI for creative experimentation in paid contexts
• Experience partnering with Engineering to harden data pipelines and tracking infrastructure that paid marketing depends on

Benefits

• This role will also be eligible for equity and benefits.