Overview
Platform shifts define eras in technology. In the era of agentic applications, the platform will be defined by innovations across models, tools, data, and runtime systems that reason, act, and continuously improve, as a single, integrated system. This shift is changing how enterprises evaluate cloud platforms, how developers build, and how IT secures and operates modern systems at scale.
We are seeking a Senior Director Product Marketing, Azure Cloud and AI Platform to drive this market transition and establish Azure as the platform of choice for strategic agentic deployments. This leader will define the technical model enterprises use to assess agentic platforms—capturing combined value across developer tools, AI, data, infrastructure, security, and operations—and translate it into durable leadership in the market, with proof points, competitive positioning, technical demos and go-to-market motions that scale across Microsoft.
This role operates at the executive layer across Engineering, Product, and Go-to-Market—partnering with leaders in Commercial Cloud & AI, Security, Data & AI, Industry, and the field—to align priorities and ensure Azure’s agentic platform value is consistently communicated to customers, partners, analysts, and Microsoft executives.
Reporting to the Azure Core and Platform General Manager, this role leads a team of Product Marketing leaders and a cross-functional virtual team. Success will be measured by market leadership (category definition and analyst/customer perception), growth of Azure for strategic workloads, and the ability to drive cross-platform adoption across the end-to-end stack. A core responsibility is to build and scale a demo platform and technical demo center of excellence aligned to the narrative and top customer use cases—used across the field, flagship events, keynotes, and digital surfaces.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
Responsibilities
Market Shift, Category Strategy & Executive Narrative
- You and your team will define and drive category creation for enterprise agent platforms, including the language, proof points, and point of view that shape how the market evaluates platform offerings that will support the next decade of applications.
- You will create durable executive-ready programs, customer facing assets, leadership communications, analyst engagements, and major events keynotes and sessions—anchored in customer outcomes and measurable differentiation.
- You and your team will define and shape the strategic positioning that elevates Azure as the platform for agentic applications, spanning build, run, secure, govern, and optimize.
Enterprise Evaluation Model & Technical Marketing Framework
- Define the technical model enterprises use to evaluate agentic platforms, including reference architectures, workload patterns, and decision criteria that bring together capabilities for AI, data, infrastructure, security, and operations.
- Translate that model into scalable marketing assets: messaging frameworks, competitive comparisons, executive briefs, field guidance, and partner narratives that create a consistent evaluation lens.
- Drive cross-organization alignment to create combined value that lands as one story influencing launches, campaigns, events, customer conversations and solution plays.
Customer Zero Story & Frontier Adoption Program
- Develop and scale a complete Customer Zero narrative that demonstrates how Microsoft adopts and benefits from its own platform and AI technologies from how we build new services, to how we operate at scale, to how we modernize DevOps and operational practices.
- Partner across Engineering, Operations, Security, and Product to capture measurable proof points (velocity, reliability, cost efficiency, and security posture) and translate them into customer-ready stories, demos, and guidance.
- Build a customer and partner-facing program that establishes Microsoft as a Frontier organization and provides a clear blueprint for how other businesses can achieve similar impact.
People Leadership & Team Development
- Build and lead a high-performing PMM team with a high bar for strategic thinking, technical fluency, and executive communication.
- Set vision, priorities, operating cadence, and mechanisms to deliver repeatable outcomes across narrative, launches, enablement, and demo execution.
- Develop talent and succession—coaching leaders to operate across ambiguity, drive influence at scale, and deliver market-shaping impact.
Orchestration & Influence
- Operate as an executive integrator, driving alignment across product groups and functions without direct authority and representing marketing in senior decision forums.
- Establish shared narratives, frameworks, and success metrics that scale across Azure and adjacent businesses while enabling local execution.
- Serve as a trusted advisor to senior leaders on market perception, competitive dynamics, and the implications of platform choices for strategic workloads.
Field, Partner & Ecosystem Enablement
- Ensure platform value and leadership criteria, technical demos translate into actionable value propositions, plays, and guidance for sales, partners, and ISVs.
- Own the demo platform strategy aligned to narrative and top customer scenarios; drive readiness and reuse across field sellers, major events, keynotes, and digital surfaces.
- Build feedback loops with customers, partners, and the field to continuously refine messaging, demos, and GTM motions to increase cross-platform adoption.
Platform-Level Competitive Initiatives & Differentiation
- Support and shape platform-level competitive initiatives, ensuring Azure go-to-market functions have clear, compelling differentiation for why customers should choose Azure over an expanding set of cloud and AI-first platform competitors.
- You and your team will deliver scalable competitive assets (battlecards, executive briefs, comparison frameworks, objection handling, and proof points) aligned to the enterprise evaluation model and top agentic workload scenarios.
- Set market direction and drive leadership for this emerging category by aligning product roadmap signals, customer evidence, and analyst narratives into a consistent point of view that the field can execute.
Market Insight & Competitive Perspective
- Develop an integrated view of competition across cloud platforms, AI ecosystems, developer tools, and enterprise agent frameworks—anticipating how buyers will compare end-to-end stacks.
- Define the differentiation and proof points that support strategic workload growth on Azure, including partner signals, customer adoption patterns, and analyst/market feedback.
Other
- Embody our Culture and Values
Qualifications
Required/minimum qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing experience owning positioning, messaging/go-to-market strategy for technical products and platforms
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in product marketing experience owning positioning, messaging/go-to-market strategy for technical products and platforms
- OR equivalent experience.
- 6+ years people management experience.
Additional or preferred qualifications
- Master's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing experience owning positioning, messaging/go-to-market strategy for technical products and platforms
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 15+ years experience in product marketing experience owning positioning, messaging/go-to-market strategy for technical products and platforms
- OR equivalent experience.
- 8+ years people management experience.
- Experience influencing and driving outcomes across large, highly matrixed organizations at executive levels
- Experience creating executive narratives and technical frameworks that connect developer workflows to enterprise outcomes
- Experience marketing platforms, ecosystems, or horizontal technologies where value spans multiple product areas
- Experience with cloud platforms and modern application architectures; Experience across AI, data, infrastructure, security, and operations
- Experience with developer tools and technical storytelling for builders (e.g., workflows, reference architectures, hands-on enablement)
- Experience building demo platforms or technical showcases used in keynotes, major events, and digital experiences
Product Marketing M6 - The typical base pay range for this role across the U.S. is USD $155,800 - $277,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $202,400 - $303,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
