Responsibilities

• Departmental Leadership & Mentorship: Lead, mentor, and scale the product marketing organization. You will focus on the professional development of functional leads, fostering a high-output culture that balances strategic rigour with creative execution.
• Integrated GTM Strategy: Drive the overarching go-to-market framework for Optro’s portfolio, ensuring seamless alignment between product roadmaps and revenue targets.
• Strategic Messaging & Positioning: Synthesize complex technical capabilities, particularly our shift toward AI-native and agentic GRC, into compelling narratives that resonate with C-suite buyers and industry analysts.
• Pricing & Packaging Ownership: Own the commercial architecture of our offerings, leading the strategy for price discovery, discounting frameworks, and bundle optimization to maximize LTV and market penetration.
• Partner Marketing & Ecosystem Growth: Support the global ecosystem strategy, developing co-marketing programs and channel enablement that drive lead generation and brand preference.
• Competitive Intelligence: Lead a dedicated function to monitor and analyze market shifts, translating them into actionable battlecards and strategic pivots to neutralize competitive threats.
• Customer Advocacy: Support the customer advocacy function to ensure the voice of the customer is integrated into our value propositions and market communication.