Responsibilities

• Lead Marketplace Product Marketing Strategy: Define and execute the product marketing vision for GoFundMe's consumer and marketplace experiences.
• Develop strategies that increase participation, engagement, trust, and marketplace health across fundraisers, donors, nonprofits and supporters.
• Identify opportunities to strengthen network effects, reduce participation barriers, and accelerate growth across the ecosystem.
• Influence Product Strategy Through Customer & Market Insights: Serve as the voice of the customer from the outside in.
• Develop a deep understanding of customer motivations, needs, barriers, and behaviors through research, experimentation, marketplace analysis and competitive intelligence.
• Translate customer and market insights into recommendations that influence product strategy, roadmap prioritization and growth investments.
• Partner closely with Product, Design, and Research teams to ensure customer needs are reflected throughout the product development process.
• Drive Product Adoption and Marketplace Participation: Develop go-to-market strategies that drive awareness, activation, adoption, engagement and retention across key customer journeys.
• Partner with Growth and Lifecycle teams to improve fundraiser activation, donor participation, repeat giving and long-term engagement.
• Create scalable frameworks that help customers understand product value and achieve successful outcomes.

Requirements

• 12+ years of experience in Product Marketing, Growth Marketing, Marketplace Strategy, Consumer Technology or related disciplines.
• 5+ years leading and scaling high-performing Product Marketing organizations.
• Strong bias for action with a track record of translating insights into execution and measurable business results.
• Proven success influencing product strategy and driving measurable business outcomes through customer insights and go-to-market execution.
• Deep understanding of consumer behavior, customer journeys, lifecycle marketing, and marketplace dynamics.
• Experience partnering closely with Product, Engineering, Design, Research, Data Science, and Growth teams.
• Strong track record launching and scaling consumer products that drive adoption, engagement, retention, and revenue growth.
• Experience working in consumer technology, marketplaces, fintech, social platforms, creator ecosystems, or mission-driven organizations.
• Demonstrated ability to translate customer needs and market opportunities into successful product strategies.
• Exceptional strategic thinking, communication, and executive influence skills.

Preferred

• Experience leading product marketing for a two-sided marketplace or platform business.
• Experience with AI-powered consumer products and emerging technologies.
• Experience building products or programs that drive community participation, behavioral change, or habit formation.

Benefits

• Why you’ll love it here
• Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering program.