Responsibilities

• Own Product Positioning & Narrative - Define positioning and messaging for Pelago’s solutions and new product capabilities.
• Translate complex clinical and product innovation into clear value propositions.
• Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.
• Lead Product Launch & Go-to-Market - Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.
• Ensure GTM teams have the messaging, assets, and enablement required for successful launches.
• Align product storytelling across sales materials, campaigns, and partner communications.
• Enable Sales & Partnerships - Build and maintain core sales enablement materials including pitch decks, battlecards, messaging guides, and product briefs.
• Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.
• Own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.
• Own and Scale Competitive Intelligence - Monitor the behavioral health, digital health, and employer benefits markets.

Requirements

• 8–12 years of experience in product marketing, strategy, or go-to-market roles.
• Experience building positioning, messaging frameworks, and sales enablement materials.
• Strong storytelling skills and ability to translate complex ideas into clear narratives.
• Experience developing competitive intelligence and market insights.
• Comfort working cross-functionally with product, clinical, and commercial teams.
• Proficient in Google Slides / PowerPoint.
• Experience using AI tools to enhance research, productivity, and content development.
• Genuine curiosity about healthcare innovation and how emerging technologies can improve outcomes and access to care.

Benefits

• Generous and meaningful equity package
• Full Medical, Dental, & Vision coverage
• 401k Plan
• Unlimited PTO Policy, 10 paid holidays, & company wide “Me Time” Days
• Paid maternity, paternity & new parent leave
• Flexible working environment
• Annual Learning and Development stipend to support continued learning and career development
• Wellness Reimbursement Program
• Access to Reproductive & Family Planning Care
• Substance Use Support for employees and family members