VP, Product Marketing & Field Enablement

USA (Remote)

$200K/yr – $220K/yrSenior Level

Posted 4 weeks ago

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Job Summary

Own go-to-market and portfolio marketing for a HealthTech/AdTech enabled platform, turning complex AI and pharma solutions into buyer-ready narratives and scalable field enablement.

  • Own GTM strategy and cross-team readiness across Product, Sales, Partnerships, and Marketing.
  • Shape portfolio stories and differentiated messaging for pharmaceutical manufacturers and agencies.
  • Drive field enablement and executive engagement programs that translate strategy into revenue.

Job Description

Responsibilities
  • Lead commercialization and go-to-market strategy across Swoop’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities.
  • Develop launch frameworks and readiness plans that align Product, Sales, Partnerships, Client Success, and Marketing teams around common objectives.
  • Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen Swoop’s market leadership.
  • Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption.
  • Portfolio Positioning & Commercial Storytelling: Lead development of compelling portfolio narratives, value propositions, and differentiated messaging that resonate with pharmaceutical manufacturers, agencies, and healthcare marketing stakeholders.
  • Oversee the Product Marketing team in creating scalable commercial resources that translate complex solutions into customer-centric business outcomes.
  • Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications.
  • Maintain and evolve strategic narratives that connect Swoop’s integrated ecosystem to key customer priorities and market trends.
  • Field Enablement: Own Swoop’s Field Enablement strategy, including Highspot destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives.
  • Ensure Sales, Partnerships, and Client Success teams have access to scalable tools, resources, and training that support every stage of the customer lifecycle.
MyHealthTeam logo

MyHealthTeam

4.4 Glassdoor

MyHealthTeam, a Swoop company, powers the largest and most engaged social network for people living with chronic conditions and rare diseases, reaching over 4.5 million opted-in members across 60+ condition-specific communities. Our platform fosters 31 million annual conversations and 74 million social interactions, building proximity to patients who seek trusted resources, peer connections, and expert-reviewed content to manage their health.Leveraging AI, machine learning, and over a decade of expertise in chronic and rare conditions — especially in oncology and rare diseases — we empower healthcare brands to deliver precision media for high-impact patient reach. This includes driving disease awareness, actionable insights, accelerated clinical trial enrollment, and omnichannel engagement at an unmatched scale and efficiency.With patient-first design, superior audience quality, and a commitment to privacy, we are reshaping healthcare marketing to create meaningful connections that improve health outcomes. Together, MyHealthTeam and our partners are bridging the gaps between patients, caregivers, providers, and healthcare brands to transform the health journey into one that is connected, informed, and impactful.

Founded in 2012
San Francisco, California, USA
135 employees (58 in marketing)
83% recommend to a friend

Traffic Signals

Monthly Visitors
54.3K
Traffic Source Mix
Search
52.4%
Direct
18.7%
Social
10.3%

Headcount Trend

Current headcount: ~135

Marketing Team

Marketing Team Size
49 (36% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26.9M
Last Raise
$9.4M
Series B, 7 years ago

Funding History

  • Aug 2019
    Series B • $9.4M
  • Jun 2017
    Series A • $7.3M
  • Nov 2015
    Series A • $5M

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