Responsibilities

• Conduct deep competitive teardowns and deliver structured competitive analysis reports.
• Travel to the U.S. to conduct in-depth user interviews, distilling personas, usage scenarios, and purchase decision journeys.
• Own the MRD (Market Requirements Document), participate in feature prioritization, and answer the “what” and “for whom” of product decisions.
• Take prototypes on-site for user testing—validate messaging, pricing tiers, and product-market fit.
• Gather hands-on feedback from real users to drive continuous product iteration.
• Build brand presence on Reddit, Facebook, and Discord; grow a seed user base.
• Lay the groundwork for crowdfunding (pre-launch buzz and campaign preparation).
• Define core positioning and a compelling messaging hierarchy.
• Set the content tone for social media and oversee early-stage brand creative direction.

Requirements

• 5+ years of PMM or user research experience in smart hardware / consumer electronics / sports & fitness products.
• At least 1 full cycle from 0-to-1 product definition or go-to-market launch.
• Native-level English fluency (written and spoken).
• Genuine understanding of North American consumer culture and fitness trends.
• Willing to travel for field research.
• Comfortable working across time zones with a global team.

Preferred

• Strong Pluses - Studied, worked, or lived in North America | Fitness enthusiast | Hands-on crowdfunding pre-launch experience
• Strong familiarity with U.S. consumer culture, D2C purchasing behavior, and fitness trends.

Benefits

• - Early-stage equity options.