Product Marketing Manager - Kikoff at Kikoff | San Francisco, CA | $133K/yr – $157K/yr

Kikoff

Product Marketing Manager - Kikoff

San Francisco, CA (On-site)

$133K/yr – $157K/yrMid LevelFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own messaging and GTM execution for a consumer fintech product, turning customer insights into sharp positioning and rapid experiments that lift conversion and adoption.

Messaging and experimentation: sharpen value propositions and test landing pages to optimize conversions.
GTM and launches: own feature launches from positioning to post launch measurement with cross functional partners.
Customer insight: conduct interviews and surveys to inform positioning and product decisions.

Job Description

Responsibilities

Positioning and messaging. Develop sharp, customer-first messaging for Kikoff's core product. Run experiments to test and optimize how we communicate our value proposition across key surfaces.
Experimentation and landing page optimization. Own Kikoff's marketing landing pages — keeping them sharp, on-message, and continuously improving. Design and execute A/B tests on messaging, copy, and page elements to optimize conversion. Define success metrics, analyze results, and share learnings with the broader team.
Customer research. Roll up your sleeves and talk to customers. Conduct interviews, analyze support data, run surveys, and synthesize qualitative and quantitative signals into clear insights that inform positioning and product decisions.
Go-to-market execution. Own GTM plans for new features and products — from messaging and positioning to launch coordination and post-launch measurement. Partner with cross-functional teams to ensure launches land well and drive adoption.
Competitive and market intelligence. Stay close to the competitive landscape. Maintain positioning frameworks and competitive cheat sheets that help product and growth teams make better decisions.
Cross-functional collaboration. Work closely with Product, Design, Customer Support, and Growth to align on priorities, surface customer needs, and ensure the customer perspective is represented in key decisions.

Requirements

3+ years of product marketing experience, ideally in consumer tech or fintech
Hands-on experience with GTM execution, messaging, and customer research

Kikoff

4.3 Glassdoor

Kikoff was founded in 2019 with a not-so-simple goal: make it easier for people to build credit. And it’s working. With 2 million customers, we’re helping people achieve their credit goals, so they can build the life they deserve. And we’re just getting started. We’re profitable, growing fast, and we’ve achieved Unicorn status. Our team is made up of data scientists, engineers, AI developers, product designers, & financial gurus. Credit is key to big milestones — from opening a credit card to getting better rates on loans. But there’s a catch: it’s easier to build credit, when you already have it.Co-founders Cynthia Chen and Christophe Chong understood this first hand, so they built a solution. Kikoff’s main product is our Credit Account, a reported tradeline exclusively focused on building credit. But we didn’t stop there. We’ve added accessible features like Rent & Bill Reporting and our AI-powered Debt Negotiation tool to take the time and headaches out of leveling up your financial health. AI is a game changer—and we’re using it to make our products future-proof. Check out our career site to see how you can help credit builders score.

Founded in 2019

San Francisco, California, USA

191 employees (42 in marketing)

kikoff.com

74% recommend to a friend