Responsibilities
- In this role, you’ll manage a portfolio of high-growth DTC brands, driving the execution and evolution of email and SMS marketing strategies that deliver measurable results.
- Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals.
- Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives.
- Develop and implement measurement strategies to track performance and deliver actionable insights.
- Champion client success by crafting tailored retention marketing strategies that drive business results.
- Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions.
- Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership.
- Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices.
- Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life.
- Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.
Requirements
- 3+ years of experience as a digital strategist or marketer, either agency or client-side.
- Hands-on experience with email and SMS marketing; strong knowledge of retention strategies.
- Proven ability to develop and implement marketing strategies that deliver measurable results.
- Strong analytical skills with the ability to translate data into compelling narratives and strategy.
- Exceptional written and verbal communication skills.
- Demonstrated success in managing and growing long-term client relationships.
- Solid understanding of branding, content strategy, and customer lifecycle marketing.
- Experience with Klaviyo and Figma is a plus.
Preferred
- Klaviyo
- Figma