Senior Retention Marketing Specialist

USA (Remote)

$75K/yr – $95K/yrSenior Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the email and SMS strategy for a portfolio of high-growth DTC brands, delivering retention-driven revenue through targeted campaigns and lifecycle optimization.

  • Own Email/SMS campaigns, segmentation, and testing to drive retention and revenue.
  • Develop a measurement framework to translate data into client recommendations and actions.
  • Advise clients and coordinate with designers, copywriters, and analysts to deliver outcomes and strengthen relationships.

Job Description

Responsibilities

- In this role, you’ll manage a portfolio of high-growth DTC brands, driving the execution and evolution of email and SMS marketing strategies that deliver measurable results. - Manage a portfolio of client accounts, overseeing day-to-day execution while driving long-term strategic goals. - Create, manage, optimize, and report on email and SMS marketing campaigns that align with client objectives. - Develop and implement measurement strategies to track performance and deliver actionable insights. - Champion client success by crafting tailored retention marketing strategies that drive business results. - Analyze customer and campaign data to uncover strategic opportunities and guide marketing decisions. - Serve as a trusted advisor to clients, building strong, long-term relationships through proactive communication and strategic leadership. - Stay ahead of industry trends and provide expert recommendations on email/SMS marketing best practices. - Lead cross-functional collaboration with designers, copywriters, and data analysts to bring strategies to life. - Partner with internal teams and discipline leads to continuously improve processes, methodologies, and client outcomes.

Requirements

- 3+ years of experience as a digital strategist or marketer, either agency or client-side. - Hands-on experience with email and SMS marketing; strong knowledge of retention strategies. - Proven ability to develop and implement marketing strategies that deliver measurable results. - Strong analytical skills with the ability to translate data into compelling narratives and strategy. - Exceptional written and verbal communication skills. - Demonstrated success in managing and growing long-term client relationships. - Solid understanding of branding, content strategy, and customer lifecycle marketing. - Experience with Klaviyo and Figma is a plus.

Preferred

- Klaviyo - Figma

Marketing Team

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