Digital Marketing Specialist at State Farm | Tempe, AZ

State Farm

Digital Marketing Specialist

Tempe, AZ (Remote)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own lead generation strategy and execution across multiple channels with a focus on target quality and conversion, while coordinating data integration and partner ecosystems to scale impact.

Lead generation: strategy, activation, and optimization across click leads, telematics qualified leads, and B2B2C partnerships.
Performance: monitor lead volume, quality, conversion efficiency, and business impact to guide investments.
Partnerships and ops: align internal and external teams, manage vendors, aggregators, and partners to uncover new acquisition opportunities and improve flow.

Job Description

Responsibilities

Support strategy, execution, and optimization across key lead generation programs, including click leads, telematics qualified leads, and B2B2C partnership channels.
Monitor campaign and partner performance with a strong focus on lead volume, lead quality, conversion efficiency, and business impact.
Partner with internal stakeholders and external vendors to build and execute performance-driven lead generation plans aligned to acquisition goals.
Support targeting, tagging, tracking, and data integration efforts to ensure lead generation programs are measurable, optimized, and scalable.
Build and maintain relationships with lead generation vendors, aggregators, and B2B2C partners to support performance and uncover new acquisition opportunities.
Identify ways to improve lead flow, operational processes, and the effectiveness of lead generation investments.

Requirements

Experience in digital marketing, lead generation, campaign planning, activation, and optimization.
Experience working with external lead vendors, aggregators, publishers, or B2B2C partnership models.
Experience using customer, audience, and performance insights to improve marketing outcomes.
Strong written and verbal communication skills, including presentation skills.
Ability to manage multiple priorities and work effectively in a collaborative, fast-paced environment.
Curiosity, initiative, and enthusiasm for testing new lead sources, technologies, and partnership opportunities.

Preferred

Bachelor’s degree preferred
Experience supporting or managing lead generation programs, including click-based lead models, qualified lead sources, and/or partnership-driven acquisition channels is preferred.
Familiarity with the role of digital marketing in driving new growth for a large corporation and franchises is preferred.

Benefits

Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
Stay Well! Health and wellbeing programs; State Farm pays most of your healthcare premium; multiple healthcare plan options including a high deductible plan; 100% coverage for in-network preventative care; access to vision, dental, telemedicine, 24/7 mental health professionals, and more.
Develop and Grow! Educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
Plan Ahead! Fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more; savings account or financing through State Farm Federal Credit Union.
Take a Little “You” Time! Generous time off policies including up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days.
Give Back! Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
Finish Strong! 401(k) plan with company contributions of up to 7%, plus access to free financial advisors.

State Farm

3.6 Glassdoor

At State Farm®, our mission is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. We are passionate and driven to create possibilities, and we’re serious about helping customers by providing solutions for all of life’s moments. Like a good neighbor, State Farm is there.®

Founded in 1922

Bloomington, Illinois, USA

109K employees

www.statefarm.com/careers

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