Digital Marketing Specialist at Gandy Ink | San Angelo, TX

Gandy Ink

Digital Marketing Specialist

San Angelo, TX (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize the full digital marketing stack, driving content management, SEO and AI search initiatives, paid campaigns, analytics, and performance reporting across web properties.

Own website content updates and landing pages
Lead SEO and AI search initiatives and keyword research
Manage paid campaigns and measure performance

Job Description

Responsibilities

Manage and maintain website content, including creating, editing, and updating web pages and landing pages.
Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences.
Conduct keyword, topic, and content research to identify opportunities for organic growth.
Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements.
Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms.
Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis.
Track, analyze, and report on key digital marketing performance indicators
Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities.
Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates.
Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels.

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field.
Experience managing Google Ads and Meta advertising campaigns.
Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis.
Understanding of AI Search Optimization and how content is surfaced through AI-powered search experiences.
Experience working with website content management systems (CMS).
Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools.
Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
Experience tracking, measuring, and reporting marketing KPIs and campaign performance.
Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously.

Gandy Ink

At Gandy Ink, we believe custom apparel is more than just a t-shirt — it’s a way to bring people together, spark school spirit, build brand pride, and strengthen communities.For over 30 years, we’ve partnered with schools, businesses, churches, organizations, and teams across Texas and beyond to create high-quality screen-printed and embroidered apparel that inspires connection and belonging. From spirit wear and uniforms to fan gear and fundraising programs, our goal is to make it easy for groups of all sizes to look unified and feel proud.In addition to apparel, we offer promotional products and custom online stores that help our partners fundraise, promote their mission, and engage their audiences year-round. With every project, we focus on building lasting relationships, delivering exceptional service, and supporting the communities we serve.

Founded in 1988

San Angelo, Texas, USA

110 employees (20 in marketing)

gandyink.com