[data-jobs-progressive-shell] > [data-jobs-server-fallback] { display: block !important; } [data-jobs-progressive-shell] > [data-jobs-client-shell] { display: none !important; }

Marketing jobs

27 marketing jobs

2 days ago

Senior Manager, Content Strategy & Analysis

Roku

Santa Monica, CA (Hybrid)Full time$185K/yr – $265K/yr

3 days ago

Copywriter, Creative Studio

Roku

Santa Monica, CA (Hybrid)Full time$104K/yr – $117K/yr

13 days ago

Ad Marketing Coordinator

Roku

New York City, NY (Hybrid)Full time$55K/yr – $67K/yr

2 weeks ago

Copywriter, Payments and Commerce

Roku

Santa Monica, CA (Hybrid)Full time$104K/yr – $117K/yr

2 weeks ago

Ad Partner Solutions Manager, Data & Measurement

Roku

New York City, NY (Hybrid)Full time$140K/yr – $158K/yr

4 weeks ago

Paid Search Manager

Roku

Denver, CO (Hybrid)Full time$108K/yr – $121K/yr

4 weeks ago

Ad Measurement Manager

Roku

New York City, NY (Hybrid)Full time$86K/yr – $129K/yr

4 weeks ago

Ad Measurement Lead

Roku

New York City, NY (Hybrid)Full time$86K/yr – $129K/yr

5 weeks ago

Ads Partner Solutions Manager

Roku

New York City, NY (Hybrid)Full time$135K/yr – $154K/yr

6 weeks ago

Branded Content Project Manager

Roku

Los Angeles, CA (Hybrid)Full time$97K/yr – $107K/yr

7 weeks ago

Director of Global Advertising Communications

Roku

New York City, NY (Hybrid)Full time$200K/yr – $292K/yr

7 weeks ago

Email & Lifecycle Marketing Manager

Roku

Boston, MA (Hybrid)Full time$126K/yr – $144K/yr

1 month ago

Advertising Analyst

Roku

New York City, NY (Hybrid)Full time$83K/yr – $97K/yr

2 months ago

Senior Director, Ad Measurement & Insights

Roku

New York City, NY (Hybrid)Full time$321K/yr – $374K/yr

2 months ago

Director, Product Commercialization - Ads Manager

Roku

New York City, NY (Hybrid)Full time$252K/yr – $280K/yr

2 months ago

Brand Activation Manager

Roku

New York City, NY (Hybrid)Full time$110K/yr – $120K/yr

3 months ago

Sr. Manager, Customer Acquisition (Paid Media)

Roku

San Jose, CA (Hybrid)Full time$200K/yr – $230K/yr

3 months ago

Senior Software Engineer – Live & VOD Video Infrastructure

Roku

San Jose, CA (Hybrid)Full time$285K/yr – $345K/yr

3 months ago

Sr. Manager, Copywriting

Roku

Santa Monica, CA (Hybrid)Full time$120K/yr – $135K/yr

4 months ago

Growth Lead — Roku Data Cloud

Roku

Santa Monica, CA (Hybrid)Full time$211K/yr – $255K/yr

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

27 jobs

Senior Manager, Content Strategy & Analysis

Roku

Santa Monica, CA (Hybrid)

$185K/yr - $265K/yrIn-houseFull-timeSenior level8+ years exp.

2 days ago

Copywriter, Creative Studio

Roku

Santa Monica, CA (Hybrid)

$104K/yr - $117K/yrIn-houseFull-timeMid level

3 days ago

Ad Marketing Coordinator

Roku

New York City, NY (Hybrid)

$55K/yr - $67K/yrIn-houseFull-timeMid level1+ years exp.

13 days ago

Copywriter, Payments and Commerce

Roku

Santa Monica, CA (Hybrid)

$104K/yr - $117K/yrIn-houseFull-timeMid level

2 weeks ago

Ad Partner Solutions Manager, Data & Measurement

Roku

New York City, NY (Hybrid)

$140K/yr - $158K/yrIn-houseFull-timeSenior level5+ years exp.

2 weeks ago

Paid Search Manager

Roku

Denver, CO (Hybrid)

$108K/yr - $121K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Ad Measurement Manager

Roku

New York City, NY (Hybrid)

$86K/yr - $129K/yrIn-houseFull-timeSenior level3+ years exp.

4 weeks ago

Ad Measurement Lead

Roku

New York City, NY (Hybrid)

$86K/yr - $129K/yrIn-houseFull-timeMid level3+ years exp.

4 weeks ago

Ads Partner Solutions Manager

Roku

New York City, NY (Hybrid)

$135K/yr - $154K/yrIn-houseFull-timeSenior level5+ years exp.

5 weeks ago

Branded Content Project Manager

Roku

Los Angeles, CA (Hybrid)

$97K/yr - $107K/yrIn-houseFull-timeMid level3+ years exp.

6 weeks ago

Director of Global Advertising Communications

Roku

New York City, NY (Hybrid)

$200K/yr - $292K/yrIn-houseFull-timeDirector/executive

7 weeks ago

Email & Lifecycle Marketing Manager

Roku

Boston, MA (Hybrid)

$126K/yr - $144K/yrIn-houseFull-timeSenior level5+ years exp.

7 weeks ago

Advertising Analyst

Roku

New York City, NY (Hybrid)

$83K/yr - $97K/yrIn-houseFull-timeMid level2+ years exp.

1 month ago

Senior Director, Ad Measurement & Insights

Roku

New York City, NY (Hybrid)

$321K/yr - $374K/yrIn-houseFull-timeDirector/executive

2 months ago

Director, Product Commercialization - Ads Manager

Roku

New York City, NY (Hybrid)

$252K/yr - $280K/yrIn-houseFull-timeDirector/executive

2 months ago

Brand Activation Manager

Roku

New York City, NY (Hybrid)

$110K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.

2 months ago

Sr. Manager, Customer Acquisition (Paid Media)

Roku

San Jose, CA (Hybrid)

$200K/yr - $230K/yrIn-houseFull-timeSenior level7+ years exp.

3 months ago

Senior Software Engineer – Live & VOD Video Infrastructure

Roku

San Jose, CA (Hybrid)

$285K/yr - $345K/yrIn-houseFull-timeSenior level

3 months ago

Sr. Manager, Copywriting

Roku

Santa Monica, CA (Hybrid)

$120K/yr - $135K/yrIn-houseFull-timeSenior level

3 months ago

Growth Lead — Roku Data Cloud

Roku

Santa Monica, CA (Hybrid)

$211K/yr - $255K/yrIn-houseFull-timeSenior level7+ years exp.

4 months ago

Roku

Senior Manager, Content Strategy & Analysis

Santa Monica, CA (Hybrid)

$185K/yr – $265K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own and drive data-driven content strategy, valuation, and performance analytics across global markets, partnering with Product, Merchandising, and Finance to optimize content portfolio and licensing decisions.

Own the analytics and playbooks guiding content strategy and licensing decisions
Coordinate cross-functional insights to optimize portfolio and performance

Job Description

Responsibilities

Build and support the Content strategy roadmap across Licensed / Original and FAST / Live / VOD for the US, CA, and UK markets; help apply portfolio-mix principles (flat-fee vs. rev-share balance, tentpoles vs. long-tail)
Marry Financial data (content costs) with Platform data (content exposure and performance) to build complete pictures of content performance and efficiency. Translate that analysis into actionable insights for Content, Merchandising / Marketing, and Product / Recommendations teams (what to prioritize/avoid — by content partner, genre, format, window)
Help maintain and extend the data-driven "content picking" / programming playbook that the content licensing and partner-management teams execute
Drive toward efficiencies in content volume across type, genre, share of voice, capacity and KPI dimensions
Iterate on valuation / greenlight / renewal KPIs and processes to keep analysis aligned with business outcomes
Run a nimble "pace of business" insights muscle — answer recurring weekly questions from front-end dashboards and AI agents; partner with Central Core Analytics / Data Science for deep dives as needed
Lead title / package / portfolio valuation for flat-fee licensing (including Sports and Originals commissioning / licensing) across US, CA, and UK; pressure-test deal assumptions, lifetime value, and unit economics
Maintain content performance taxonomies and north-star KPIs; produce clear, executive-ready narratives (briefs / Confluence pages / white papers / PPTs)
Serve as a Content analytics partner to Product & Engineering (recommendation objectives, search coverage, content discoverability) and Merchandising (frameworks and playbooks)
Provide the data and analysis that support capability roadmaps to lift reach, watch time, and title diversity across Roku Channel and premium subscriptions

Requirements

8+ years working in streaming / content strategy, content valuation, or adjacent analytics / strategy functions
Track record contributing to (or helping build) a content strategy / insights function and its operating cadence
Fluency across rev-share, flat-fee licensing, and commissioning, and how each ties to audience, ads, and P&L
Creativity and demonstrated productivity using Claude Code, ChatGPT Codex or other frontier models in day-to-day workplace functions
Product partnership experience: have supported recommendation goals, search coverage, and merchandising / editorial systems with data and analysis
Strong quantitative chops (Excel / BI, title/package ultimates, cohort and churn analysis); comfortable partnering with Data Science on deeper methods
Deep familiarity with BI reporting tools (e.g., Looker, Tableau, AirTable)
Executive communication: converts complexity into crisp guidance across stakeholders
People leadership: manages or mentors analysts and coaches for impact

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002

San Jose, California, USA

4.2K employees (551 in marketing)

www.weareroku.com

62% recommend to a friend

53% CEO approval

Salaries

Posted range

$185K/yr – $265K/yr

Taken straight from the job posting.

See all Roku salaries

Marketing Team

Marketing Team Size

409 (10% of company)

Median Career Experience

14 years

Median Tenure

4.8 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Sarah (Warner) Harms

VP, Advertising Marketing and Measurement

At the company for 2 years 4 months

Damon Van Deusen

Vice President, Global Brand & Creative

At the company for 4 years 9 months

Sweta Patel

VP, Head of Marketing & Merchandising

At the company for 6 years 7 months

Ria Singh

Head of Growth Marketing, Roku Ads Manager

At the company for 2 years 3 months

Traffic Signals

Monthly Visitors

72.7K

Traffic Source Mix

36.9%

Direct

44.7%

Referral

13.1%

Social

Paid

0.7%

Headcount Trend

Current headcount: ~4.2K

Recent News

Roku Pro Series 2025 Review (55R8C5, 65R8C5, 75R8C5)

Dec 5, 2025 • RTINGS.com

How to reset your Roku TV: 4 easy methods (and why you shouldn't wait to do them)

Dec 1, 2025 • ZDNET

Own a Roku TV? I changed 6 settings to give the system a noticeable speed boost

Nov 19, 2025 • ZDNET

Links

www.weareroku.com

X (Twitter)

Responsibilities

Build and support the Content strategy roadmap across Licensed / Original and FAST / Live / VOD for the US, CA, and UK markets; help apply portfolio-mix principles (flat-fee vs. rev-share balance, tentpoles vs. long-tail)
Marry Financial data (content costs) with Platform data (content exposure and performance) to build complete pictures of content performance and efficiency. Translate that analysis into actionable insights for Content, Merchandising / Marketing, and Product / Recommendations teams (what to prioritize/avoid — by content partner, genre, format, window)
Help maintain and extend the data-driven "content picking" / programming playbook that the content licensing and partner-management teams execute
Drive toward efficiencies in content volume across type, genre, share of voice, capacity and KPI dimensions
Iterate on valuation / greenlight / renewal KPIs and processes to keep analysis aligned with business outcomes
Run a nimble "pace of business" insights muscle — answer recurring weekly questions from front-end dashboards and AI agents; partner with Central Core Analytics / Data Science for deep dives as needed
Lead title / package / portfolio valuation for flat-fee licensing (including Sports and Originals commissioning / licensing) across US, CA, and UK; pressure-test deal assumptions, lifetime value, and unit economics
Maintain content performance taxonomies and north-star KPIs; produce clear, executive-ready narratives (briefs / Confluence pages / white papers / PPTs)
Serve as a Content analytics partner to Product & Engineering (recommendation objectives, search coverage, content discoverability) and Merchandising (frameworks and playbooks)
Provide the data and analysis that support capability roadmaps to lift reach, watch time, and title diversity across Roku Channel and premium subscriptions

Requirements

8+ years working in streaming / content strategy, content valuation, or adjacent analytics / strategy functions
Track record contributing to (or helping build) a content strategy / insights function and its operating cadence
Fluency across rev-share, flat-fee licensing, and commissioning, and how each ties to audience, ads, and P&L
Creativity and demonstrated productivity using Claude Code, ChatGPT Codex or other frontier models in day-to-day workplace functions
Product partnership experience: have supported recommendation goals, search coverage, and merchandising / editorial systems with data and analysis
Strong quantitative chops (Excel / BI, title/package ultimates, cohort and churn analysis); comfortable partnering with Data Science on deeper methods
Deep familiarity with BI reporting tools (e.g., Looker, Tableau, AirTable)
Executive communication: converts complexity into crisp guidance across stakeholders
People leadership: manages or mentors analysts and coaches for impact

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.