Responsibilities

• Develop concept-driven creative copy for campaigns and initiatives, partnering closely with art directors, designers, and creative directors.
• Translate creative briefs, business objectives, audience insights, and product information into clear, compelling creative strategy & concepts.
• Write and refine copy across channels, including campaign concepts, headlines, video scripts, brand messaging, device product marketing, lifecycle, web, email, and retail/etail experiences.
• Develop messaging frameworks, narratives, and copy systems that support cohesive storytelling across the brand & customer journeys.
• Collaborate cross-functionally with creative, marketing, product, content, advertising, and other partners to create integrated creative solutions.
• Participate in brainstorms, reviews, and feedback sessions; respond thoughtfully to feedback and improve work through iteration.
• Apply strong judgment and attention to detail to ensure copy is accurate, on-brand, audience-appropriate, and fit for each channel.
• Help identify opportunities to improve creative workflows, including thoughtful use of AI and automation to increase speed without compromising quality.
• Act as a brand steward by maintaining consistency in Roku’s voice, tone, messaging, and standards across all assigned work.

Requirements

• 5+ years of experience in creative copywriting, with experience in an agency, in-house creative, or agency-like environment.
• A portfolio demonstrating concept-driven campaigns, strong writing craft, strategic thinking, and work across multiple creative directions and channels.
• Experience collaborating closely with art directors, designers, creative directors, and cross-functional partners to produce integrated creative work.
• Strong understanding of creative briefs, positioning, audience insights, and insight-driven ideation.
• Well-rounded writing experience across video, digital, product marketing, integrated campaigns, web, email, or retail/etail.
• Strong self-editing skills and attention to detail, with the ability to distill complex information into simple, engaging language.
• Comfortable managing multiple projects, priorities, and feedback cycles in a fast-paced, iterative environment.
• Proactive, collaborative, and solution-oriented, with a high bar for craft and a low-ego approach to teamwork.

Preferred

• Bilingual English/Spanish preferred, fluent in speaking, reading, and writing.

Benefits

• What are some of the benefits? Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It’s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.