Responsibilities

• Lead, mentor, and grow a team of measurement and analytics leads across verticals and measurement disciplines.
• Define team structure and career development frameworks to build and retain top-tier talent and support Roku’s sales and client base.
• Foster a culture of intellectual rigor, curiosity, collaboration, ownership, and AI-augmented ways of working.
• Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes.
• Define and own Roku's comprehensive ad measurement strategy spanning brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling for brand and performance marketers across Enterprise, Indy and M&E.
• Drive evolution of Roku's 1P measurement capabilities leveraging ACR data, platform-level streaming behavior, and audience insights.
• Inspire with market-exclusive audience insights and develop thought leadership content and cross-vertical case studies.
• Serve as a senior executive sponsor in strategic measurement conversations with advertisers and agencies, including presenting at the C-suite level.
• Monitor competitive measurement landscape and cultivate relationships with key third‑party vendors (Nielsen, Comscore, iSpot, etc.).
• Own Roku’s relationships with measurement vendors and participate in industry bodies (IAB, MRC, ARF, OpenAP) to shape frameworks.

Requirements

• 12+ years of experience in advertising measurement, analytics, research, or a closely related field; deep expertise in TV, CTV, or streaming measurement is strongly preferred.
• 10+ years of people management experience, including leading senior individual contributors and managers; demonstrated ability to build, scale, and retain high-performing teams.
• Proven track record of defining and executing measurement strategy at an executive level within a media company, measurement vendor, or major advertiser/agency.
• Experience serving as a cross-functional bridge — aligning Sales, Product, Data Science, and Client Services around a shared measurement agenda and ensuring insights move across organizational boundaries into action.
• Experience supporting both brand advertisers (awareness, consideration, brand health) and performance advertisers (ROAS, attribution, sales incrementality) with distinct but complementary measurement frameworks.
• Experience managing complex, multi-stakeholder initiatives across Product, Engineering, Sales, and external partners simultaneously.
• Deep expertise across the full measurement stack: brand lift, reach & frequency (1P and 3P), incremental reach, sales lift, attribution (MTA, MMM), and audience analytics.
• Hands-on experience with leading 3P measurement providers including Kantar, iSpot, NCS/NielsenIQ, comScore, Experian, InMarket, EDO, and others.
• Strong command of Roku's or comparable 1P data assets (ACR, streaming behavior, platform audience data) and ability to translate them into differentiated insights.
• Demonstrated AI fluency — active, hands-on experience deploying AI tools (LLMs, AI agents, automation platforms) to increase team output, reduce manual effort, and scale insight delivery.

Benefits

• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.