Paid Search Manager

Denver, CO (Hybrid)

$108K/yr – $121K/yrSenior Level5+ years expFull time

Posted 3 hrs ago

Job Summary

Own and optimize large-scale paid search programs across Google Ads, Bing, and other major platforms, driving cost-efficient growth and scalable ROI. Lead strategy, forecasting, and optimization, manage agencies and internal teams, and keep ahead of SEM innovations. Communicate performance insights and recommendations to leadership and align paid media with broader marketing and brand initiatives.

  • Own and optimize large-scale paid search programs across Google Ads, Bing, and other major platforms, driving cost-efficient growth and scalable ROI.
  • Lead strategy, forecasting, and optimization, manage agencies and internal teams, and keep ahead of SEM innovations.
  • Communicate performance insights and recommendations to leadership and align paid media with broader marketing and brand initiatives.

Job Description

Responsibilities

  • Develop and manage high-performing paid search campaigns with large budgets across Google Ads, Bing, and other major platforms.
  • Forecast, analyze, and optimize campaign performance to achieve cost-efficiency and growth goals at scale.
  • Collaborate closely with cross-functional teams to align paid media efforts with broader marketing and brand initiatives.
  • Manage agency relationships and/or internal team members to ensure flawless campaign execution.
  • Stay on the cutting edge of SEM best practices, testing frameworks, and emerging technologies to drive innovation.
  • Present campaign performance insights and strategic recommendations to leadership.
  • What you’ll be doing

Requirements

  • 5+ years of hands-on SEM/CPC management experience in a high-growth or performance-driven environment.
  • Proven ability to manage large, complex budgets and deliver measurable ROI.
  • Deep expertise in Google Ads, Bing Ads, and performance tracking/analytics tools.
  • Strong quantitative, analytical, and strategic thinking skills.
  • Experience managing teams or external agencies with a focus on collaboration and accountability.
  • Excellent communication and presentation skills.
  • A passion for the streaming or digital entertainment industry and the excitement of a startup environment.

Preferred

  • 5+ years of hands-on SEM/CPC management experience in a high-growth or performance-driven environment.
  • Proven ability to manage large, complex budgets and deliver measurable ROI.
  • Deep expertise in Google Ads, Bing Ads, and performance tracking/analytics tools.
  • Strong quantitative, analytical, and strategic thinking skills.
  • Experience managing teams or external agencies with a focus on collaboration and accountability.
  • Excellent communication and presentation skills.
  • A passion for the streaming or digital entertainment industry and the excitement of a startup environment.

Benefits

  • health insurance
  • equity awards
  • life insurance
  • disability benefits
  • parential leave
  • wellness benefits
  • paid time off
  • global access to mental health and financial wellness support and resources
  • Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
  • Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs
Roku logo

Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002
San Jose, California, USA
4.2K employees (551 in marketing)
62% recommend to a friend
53% CEO approval

Salaries

Posted range

$108K/yr – $121K/yr

Taken straight from the job posting.

See all Roku salaries

Traffic Signals

Monthly Visitors
72.7K
Traffic Source Mix
Search
36.9%
Direct
44.7%
Referral
13.1%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Paid Search Manager

Roku · Denver, CO · Hybrid