Responsibilities

• Develop concept-driven creative copy for campaigns and initiatives, partnering closely with art directors, designers, and creative directors.
• Translate creative briefs, business objectives, audience insights, and product information into clear, compelling creative strategy & concepts.
• Write and refine copy across channels, including campaign concepts, headlines, video scripts, brand messaging, device product marketing, lifecycle, web, email, and retail/etail experiences.
• Develop messaging frameworks, narratives, and copy systems that support cohesive storytelling across the brand & customer journeys.
• Collaborate cross-functionally with creative, marketing, product, content, advertising, and other partners to create integrated creative solutions.
• Participate in brainstorms, reviews, and feedback sessions; respond thoughtfully to feedback and improve work through iteration.
• Apply strong judgment and attention to detail to ensure copy is accurate, on-brand, audience-appropriate, and fit for each channel.
• Help identify opportunities to improve creative workflows, including thoughtful use of AI and automation to increase speed without compromising quality.
• Act as a brand steward by maintaining consistency in Roku’s voice, tone, messaging, and standards across all assigned work.

Requirements

• 5+ years of experience in creative copywriting, with experience in an agency, in-house creative, or agency-like environment.
• A portfolio demonstrating concept-driven campaigns, strong writing craft, strategic thinking, and work across multiple creative directions and channels.
• Experience collaborating closely with art directors, designers, creative directors, and cross-functional partners to produce integrated creative work.
• Strong understanding of creative briefs, positioning, audience insights, and insight-driven ideation.
• Well-rounded writing experience across video, digital, product marketing, integrated campaigns, web, email, or retail/etail.
• Strong self-editing skills and attention to detail, with the ability to distill complex information into simple, engaging language.
• Comfortable managing multiple projects, priorities, and feedback cycles in a fast-paced, iterative environment.
• Proactive, collaborative, and solution-oriented, with a high bar for craft and a low-ego approach to teamwork.

Preferred

• Bilingual English/Spanish preferred, fluent in speaking, reading, and writing.

Benefits

• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.