Ad Marketing Coordinator

New York City, NY (Hybrid)

$55K/yr – $67K/yrMid Level1+ years expFull time

Posted 4 days ago

Job Summary

Own the Roku Advertising LinkedIn presence and content workflow, driving publishing, engagement, and cross‑functional collaboration to extend reach.

  • Manage day‑to‑day posting, community interactions, and content QA to ensure on-brand quality.
  • Coordinate with design, digital, and development teams to refine pages and assets from kickoff through publication.

Job Description

Responsibilities

  • Write, edit, and proofread compelling copy across a range of formats and channels, including email newsletters and social media
  • Identify data-driven opportunities to repurpose and refresh existing content into new formats to extend its reach and longevity
  • Ideate visual assets, both static and video, optimized for social engagement and amplification
  • Own the day-to-day management of the Roku Advertising LinkedIn page, including drafting, scheduling, and publishing posts
  • Engage with the online community by monitoring comments, messages, and mentions, and respond in a timely, on-brand manner
  • Track emerging platform trends, formats, and best practices, and recommend creative approaches to grow reach and engagement
  • Report on social performance using analytics tools
  • Update, format, tag, and publish content within HubSpot, ensuring every page is accurate, on-brand, and correctly structured before going live
  • QA published content to identify and resolve broken links, formatting issues, and errors
  • Partner with design, digital, and development teams to build and refine web pages and other digital assets

Requirements

  • 1–3 years of experience in content marketing, social media management, or a related marketing coordination role
  • Strong copywriting and proofreading skills, with the ability to adapt tone and voice across formats and channels
  • Hands-on experience managing social media channels and content calendars
  • Familiarity with CMS platforms and comfort publishing and quality-assuring web content
  • Working knowledge of SEO fundamentals and analytics tools such as Google Analytics (GA4)
  • Experience with project management tools such as Asana, Trello, or Monday.com and strong organizational and time-management skills
  • Ability to use AI tools to expedite copywriting, brief development, and design mockup processes
  • Excellent verbal and written communication skills
  • Strong analytical and problem-solving skills
  • Curiosity about content and campaign trends in the media and advertising industry

Benefits

  • Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
  • Our comprehensive benefits include global access to mental health and financial wellness support and resources.
  • Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
  • Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
  • It's important to note that not every benefit is available in all locations or for every role.
  • For details specific to your location, please consult with your recruiter.
  • Accommodations Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com .
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Roku

3.6 Glassdoor

With the #1 platform for streaming television in the U.S., Roku wants to revolutionize the way the world watches TV. Our Roku-branded TVs, Roku TV models, Smart Home system, streaming players, audio equipment, and the purpose-built operating system that powers it all can turn any home into a home theater, with seamless integration of hardware and software. Our commitment to our users extends to our brand studio, which creates innovative Roku Originals exclusively for The Roku Channel, a free channel that reaches approximately 80 million households in the U.S. and Mexico. Join us and you'll have the chance to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Be a part of shaping the future of streaming at weareroku.com.

Founded in 2002
San Jose, California, USA
4.2K employees (551 in marketing)
62% recommend to a friend
53% CEO approval

Salaries

Posted range

$55K/yr – $67K/yr

Taken straight from the job posting.

See all Roku salaries

Traffic Signals

Monthly Visitors
72.7K
Traffic Source Mix
Search
36.9%
Direct
44.7%
Referral
13.1%
Social
4%
Paid
0.7%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Ad Marketing Coordinator

Roku · New York City, NY · Hybrid