Marketing Database Specialist

Auburn, WA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 hr ago

Job Summary

Own the design, execution, and analysis of direct mail and casino marketing programs, leveraging the player tracking system to optimize offers, audience targeting, and promotions while maintaining data integrity and cross-functional coordination with agencies.

  • Manage direct mail production schedules and content accuracy
  • Develop dashboards and reports to measure attraction and retention programs
  • Ensure compliance with promotion rules and code creation

Job Description

Responsibilities

  • Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.
  • Utilize the Preferred Players Club database and CMP to maximize and track promotions.
  • Set up offers in applicable system software ensuring accurate content and timely delivery within budget.
  • Create and manage direct mail production schedule and calendar.
  • Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.
  • Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.
  • Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.
  • Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.
  • Perform analysis on casino marketing programs and give recommendations on possible changes.
  • Maintain accurate ban and applicable adjustments.

Requirements

  • AA/AS or BS/BA Degree in Marketing or related field preferred.
  • Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.

Benefits

  • Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a year!
  • Complimentary meals and covered team member parking.
  • Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.
  • Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
  • Company-paid gaming licenses
  • Variety of additional voluntary benefits and retirement plans.
Muckleshoot Casino Resort logo

Muckleshoot Casino Resort

The Muckleshoot Casino Resort, celebrated as the "Biggest and Best in the Northwest," has just become even more impressive with the unveiling of their new hotel tower. This exciting expansion features 401 elegant guestrooms, a more expansive casino floor, a serene indoor pool, a luxurious spa, and the exquisite rooftop steakhouse, Smoke & Cedar. From here, guests can indulge in breathtaking views of Mt. Rainier, the Olympic Mountain range, and the Seattle skyline.As one of Washington's premier casino gaming destinations, Muckleshoot Casino offers the largest selection of games in the state, with over 3,400 machines, 65 table games, and one of the most extensive smoke-free gaming areas in the region.Muckleshoot Casino also tantalizes the taste buds with a variety of dining options that take guests on a culinary adventure around the world, and provides world-class entertainment at the Muckleshoot Events Center and Galaxy!Guests can enjoy additional perks like complimentary valet service, WiFi, covered parking, and electric vehicle charging stations, making every visit even more convenient and enjoyable.

Founded in 1995
Auburn, Washington, USA
677 employees (40 in marketing)

Marketing Team

Marketing Team Size
27 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
131.5K
Monthly Google Ads Budget
$454
Traffic Source Mix
Search
47.5%
Direct
41.8%
Referral
8.5%
Social
1.3%
Paid
0.8%

Headcount Trend

Current headcount: ~677

Recent News

Muckleshoot Casino Resort logo

Marketing Database Specialist

Muckleshoot Casino Resort · Auburn, WA · On-site