Responsibilities

• Consult with advertisers and agencies to develop measurement plans that evaluate advertising effectiveness and business outcomes
• Cultivate and maintain strategic relationships with agency analytics teams
• Lead quantitative and qualitative studies from start to finish, including scoping study feasibility, performing data analysis, generating reports, and presenting results to internal and external audiences
• Manage relationships with third-party measurement providers and collaborate with internal stakeholders to onboard and integrate new providers
• Partner with marketing, sales, client services, product, partnerships, and other teams to execute strategic initiatives and develop scalable measurement solutions
• Conduct meta-analyses and develop case studies using third-party measurement data to educate clients, the broader market, and internal product and analytics teams
• Continuously evaluate and improve existing measurement solutions and methodologies
• Provide guidance and mentorship to junior team members through knowledge sharing and training

Requirements

• 3–7 years of experience in campaign analytics, attribution, measurement, or research, ideally within media (TV, video, or digital)
• Familiarity with ad effectiveness studies using third-party measurement providers such as Nielsen, comScore, Experian, or Foursquare
• Experience with A/B testing, incrementality measurement, multi-touch attribution (MTA), or media mix modeling (MMM)
• Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms
• Ability to work with ambiguous data and generate insights that reflect strong business judgment
• Effective verbal and written communication skills, including the ability to present to senior-level clients and adapt communication style for varied audiences
• Experience leveraging AI tools for analysis, productivity, and workflow automation
• Ability to collaborate with cross-functional teams and build strong relationships across organizational boundaries
• Ability to work independently with agility and prioritize effectively in a fast-paced environment
• Experience working in the measurement space for local or regional advertisers, including pulling custom insights and custom research to meet their needs

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
• It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.