Responsibilities

• Own the end-to-end measurement strategy for paid media campaign performance and buying group engagement across multiple concurrent programs; drive decisions that impact budget allocation, channel mix, and audience targeting
• Define and standardize KPIs that connect paid media activity to pipeline and buying group progression; establish measurement frameworks and govern taxonomy with the media team and the agency to ensure data quality and consistency
• Proactively identify measurement gaps, risks, and opportunities; propose solutions and measurement approaches before being asked; drive clarity and standards in a fast-changing environment
• Synthesize campaign performance data from multiple sources to uncover key drivers and translate insights into clear, actionable recommendations
• Interpret results from attribution models and Media Mix Modeling to inform strategic budget reallocation decisions; partner with data science teams to operationalize advanced measurement approaches
• Deliver insights that directly inform program investment, channel strategy, and buying group targeting priorities, with accountability for the business impact of those decisions, not just report delivery
• Navigate ambiguous, high-impact problems where there is no prescribed solution; demonstrate sound judgment in recommending measurement approaches based on business priorities and constraints
• Influence peers, managers, and cross-functional leaders by using data and sound judgment to test assumptions; Letting insights drive decisions, not intuition
• Collaborate with the media agency and the Media Center of Excellence team to improve measurement maturity, data quality, and decision-making velocity
• Support Test and Learn program design by providing performance baselines, measurement guidance, and accountability for test results and learnings

Requirements

• 7+ years of experience in B2B marketing analytics, performance analytics, or related fields, with demonstrated seniority in driving strategic analytics initiatives across multiple concurrent programs
• Proven track record of owning measurement strategy and KPI governance at a program or portfolio level; experience navigating high-impact, ambiguous problems with no prescribed solution
• Demonstrated ability to connect paid media performance to business outcomes, specifically pipeline contribution and account engagement
• Advanced proficiency in SQL for data analysis, manipulation, and measurement framework design
• Deep understanding of AdTech platforms and campaign tracking
• Experience with Python or AI-driven processes for advanced analytics, insights generation, and process automation
• Demonstrated expertise in defining measurement frameworks, KPI governance, and driving stakeholder alignment across competing interests in matrixed organizations
• Exceptional data storytelling and executive communication skills with proven ability to influence strategy through insights and context; comfort translating complexity into clear narratives
• Experience managing and driving cross-functional team presentations that tell compelling performance stories and surface actionable insights

Preferred

• Experience with Account-Based Marketing (ABM) measurement and measurement strategy at scale across multiple accounts and buying groups
• Deep hands-on experience designing, interpreting, or improving Media Mix Modeling (MMM) and multi-touch attribution models
• Familiarity with media agency partnerships and media performance governance; experience managing vendor relationships and driving measurement standards across partners like agencies
• Experience with Python or AI-driven processes for advanced analytics, insights generation, and process automation
• Understanding of buying group dynamics and experience measuring influence and engagement across multiple decision-makers within accounts
• Preferred: Deep hands-on experience with MMM and multi-touch attribution models
• Experience with ABM measurement and measurement strategy at scale across multiple accounts and buying groups