Responsibilities

• Build and support the Content strategy roadmap across Licensed / Original and FAST / Live / VOD for the US, CA, and UK markets; help apply portfolio-mix principles (flat-fee vs. rev-share balance, tentpoles vs. long-tail)
• Marry Financial data (content costs) with Platform data (content exposure and performance) to build complete pictures of content performance and efficiency. Translate that analysis into actionable insights for Content, Merchandising / Marketing, and Product / Recommendations teams (what to prioritize/avoid — by content partner, genre, format, window)
• Help maintain and extend the data-driven "content picking" / programming playbook that the content licensing and partner-management teams execute
• Drive toward efficiencies in content volume across type, genre, share of voice, capacity and KPI dimensions
• Iterate on valuation / greenlight / renewal KPIs and processes to keep analysis aligned with business outcomes
• Run a nimble "pace of business" insights muscle — answer recurring weekly questions from front-end dashboards and AI agents; partner with Central Core Analytics / Data Science for deep dives as needed
• Lead title / package / portfolio valuation for flat-fee licensing (including Sports and Originals commissioning / licensing) across US, CA, and UK; pressure-test deal assumptions, lifetime value, and unit economics
• Maintain content performance taxonomies and north-star KPIs; produce clear, executive-ready narratives (briefs / Confluence pages / white papers / PPTs)
• Serve as a Content analytics partner to Product & Engineering (recommendation objectives, search coverage, content discoverability) and Merchandising (frameworks and playbooks)
• Provide the data and analysis that support capability roadmaps to lift reach, watch time, and title diversity across Roku Channel and premium subscriptions

Requirements

• 8+ years working in streaming / content strategy, content valuation, or adjacent analytics / strategy functions
• Track record contributing to (or helping build) a content strategy / insights function and its operating cadence
• Fluency across rev-share, flat-fee licensing, and commissioning, and how each ties to audience, ads, and P&L
• Creativity and demonstrated productivity using Claude Code, ChatGPT Codex or other frontier models in day-to-day workplace functions
• Product partnership experience: have supported recommendation goals, search coverage, and merchandising / editorial systems with data and analysis
• Strong quantitative chops (Excel / BI, title/package ultimates, cohort and churn analysis); comfortable partnering with Data Science on deeper methods
• Deep familiarity with BI reporting tools (e.g., Looker, Tableau, AirTable)
• Executive communication: converts complexity into crisp guidance across stakeholders
• People leadership: manages or mentors analysts and coaches for impact

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.