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Marketing jobs

18 marketing jobs

4 weeks ago

Sr Manager, Customer Lifecycle & Growth Marketing

Versant Media

Universal City, CA (Hybrid)Full time$100K/yr – $115K/yr

5 weeks ago

Manager, Content Merchandising and Audience Engagement

Versant Media

Universal City, CA (Hybrid)Full time$105K/yr – $115K/yr

6 weeks ago

VP, Rotten Tomatoes (Content & Platform)

Versant Media

Universal City, CA (Hybrid)Full time$250K/yr – $300K/yr

6 weeks ago

Director, Content Strategy

Versant Media

New York City, NY (Hybrid)Full time$125K/yr – $140K/yr

6 weeks ago

Associate Producer, CNBC Strategic Content & Partnerships

Versant Media

Englewood Cliffs, NJ (On-site)Full time$65K/yr – $80K/yr

3 months ago

Sr. Manager, Consumer Insights - Brand & Audience

Versant Media

New York, USA (Hybrid)Full time$100K/yr – $125K/yr

3 months ago

Senior SEO Analyst (Data & Services)

Versant Media

Englewood Cliffs, NJ (On-site)Full time$80K/yr – $110K/yr

3 months ago

Senior Manager, Communications

Versant Media

New York, USA (Hybrid)Full time$100K/yr – $115K/yr

3 months ago

Manager, SEO & GEO

Versant Media

Orlando, FL (Hybrid)Full time

3 months ago

Associate Manager, Performance Marketing

Versant Media

Orlando, FL (Hybrid)Full time

4 months ago

Associate Producer - Social Media, MS NOW

Versant Media

New York, USA (Hybrid)Full time$75K/yr – $80K/yr

4 months ago

Director, Media Relations

Versant Media

New York, USA (Hybrid)Full time$130K/yr – $150K/yr

4 months ago

Specialist, Paid Social (Strategic Planning)

Versant Media

Universal City, CA (Hybrid)Full time$80K/yr – $90K/yr

4 months ago

Producer, CNBC Strategic Content & Partnerships

Versant Media

Englewood Cliffs, NJ (On-site)Full time$85K/yr – $100K/yr

4 months ago

Manager, Brand Marketing

Versant Media

New York, USA (Hybrid)Full time$90K/yr – $100K/yr

5 months ago

Entertainment Partnerships Manager (Entertainment Brand Promotions/Studio Pods) - FANDANGO

Versant Media

Universal City, CA (Hybrid)Full time$80K/yr – $93K/yr

5 months ago

Manager - DTC Lifecycle Marketing and CRM, MS NOW

Versant Media

New York, USA (On-site)Full time$135K/yr – $150K/yr

5 months ago

Manager, Audience Development & CRM

Versant Media

Universal City, CA (On-site)Full time$90K/yr – $110K/yr

All marketing roles in the US

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All marketing roles in the US

Get alerts for this search

18 jobs

Sr Manager, Customer Lifecycle & Growth Marketing

Versant Media

Universal City, CA (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeSenior level5+ years exp.

4 weeks ago

Manager, Content Merchandising and Audience Engagement

Versant Media

Universal City, CA (Hybrid)

$105K/yr - $115K/yrIn-houseFull-timeManager3+ years exp.

5 weeks ago

VP, Rotten Tomatoes (Content & Platform)

Versant Media

Universal City, CA (Hybrid)

$250K/yr - $300K/yrIn-houseFull-timeSenior level12+ years exp.

6 weeks ago

Director, Content Strategy

Versant Media

New York City, NY (Hybrid)

$125K/yr - $140K/yrIn-houseFull-timeDirector/executive8+ years exp.

6 weeks ago

Associate Producer, CNBC Strategic Content & Partnerships

Versant Media

Englewood Cliffs, NJ (On-site)

$65K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.

6 weeks ago

Sr. Manager, Consumer Insights - Brand & Audience

Versant Media

New York, USA (Hybrid)

$100K/yr - $125K/yrIn-houseFull-timeSenior level5+ years exp.

3 months ago

Senior SEO Analyst (Data & Services)

Versant Media

Englewood Cliffs, NJ (On-site)

$80K/yr - $110K/yrIn-houseFull-timeSenior level4+ years exp.

3 months ago

Senior Manager, Communications

Versant Media

New York, USA (Hybrid)

$100K/yr - $115K/yrIn-houseFull-timeSenior level6+ years exp.

3 months ago

Manager, SEO & GEO

Versant Media

Orlando, FL (Hybrid)

In-houseFull-timeManager4+ years exp.

3 months ago

Associate Manager, Performance Marketing

Versant Media

Orlando, FL (Hybrid)

In-houseFull-timeMid level3+ years exp.

3 months ago

Associate Producer - Social Media, MS NOW

Versant Media

New York, USA (Hybrid)

$75K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.

4 months ago

Director, Media Relations

Versant Media

New York, USA (Hybrid)

$130K/yr - $150K/yrIn-houseFull-timeDirector/executive8+ years exp.

4 months ago

Specialist, Paid Social (Strategic Planning)

Versant Media

Universal City, CA (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.

4 months ago

Producer, CNBC Strategic Content & Partnerships

Versant Media

Englewood Cliffs, NJ (On-site)

$85K/yr - $100K/yrIn-houseFull-timeMid level5+ years exp.

4 months ago

Manager, Brand Marketing

Versant Media

New York, USA (Hybrid)

$90K/yr - $100K/yrIn-houseFull-timeManager3+ years exp.

4 months ago

Entertainment Partnerships Manager (Entertainment Brand Promotions/Studio Pods) - FANDANGO

Versant Media

Universal City, CA (Hybrid)

$80K/yr - $93K/yrIn-houseFull-timeManager2+ years exp.

5 months ago

Manager - DTC Lifecycle Marketing and CRM, MS NOW

Versant Media

New York, USA (On-site)

$135K/yr - $150K/yrIn-houseFull-timeManager5+ years exp.

5 months ago

Manager, Audience Development & CRM

Versant Media

Universal City, CA (On-site)

$90K/yr - $110K/yrIn-houseFull-timeManager3+ years exp.

5 months ago

Versant Media

Sr Manager, Customer Lifecycle & Growth Marketing

Universal City, CA (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own lifecycle marketing from onboarding to win-back, turning customer data into revenue while coordinating with CRM, Product, Analytics, and Creative to test journeys across email, push, SMS, and paid media.

Lifecycle ownership: run end-to-end programs that impact acquisition, retention, engagement, and LTV.
Cross-functional partnerships: align with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative to optimize journeys.
Experimentation and measurement: lead audience tests and journey optimizations with a data-driven framework.

Job Description

Responsibilities

Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
Exceptional communication, presentation, stakeholder management, and organizational skills.
Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.

Preferred

Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Versant Media

VERSANT is an industry-leading media and entertainment business with a strong portfolio of networks and complementary digital platforms, including renowned brands MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY, Oxygen GolfNow, Fandango, Rotten Tomatoes and SportsEngine. VERSANT’s iconic and award-winning businesses serve its audiences through four core markets: political news and opinion, business news and personal finance, golf and athletics participation, and sports and genre entertainment.

6.2K employees (2,527 in marketing)

www.versantmedia.com

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size

1,547 (25% of company)

Median Career Experience

13 years

Median Tenure

0.8 years

Marketing Roles Posted (Last 30 Days)

People

HR / Recruitment

Amanda Cianciulli

Talent Acquisition Recruiter, CNBC & Early Career

At the company for 1 year

Chelsea Reynolds

Talent Acquisition Recruiter

At the company for 1 year

Marketing Leadership

Tom Clendenin

Chief Marketing Officer, MS NOW & CNBC

At the company for 7 months

Frank Tanki

Chief Marketing Officer, Entertainment & Sports

At the company for 1 year 1 month

Nicole Roach

Vice President, Portfolio Marketing - Digital Platforms & Ventures

At the company for 7 months

Liz Gulak

VP, Marketing

At the company for 7 months

Responsibilities

Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Requirements

5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
Exceptional communication, presentation, stakeholder management, and organizational skills.
Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.

Preferred

Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Benefits

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.