Responsibilities

• Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights
• Own organic growth strategy across traditional search and AI-driven discovery (Google AI Overviews, LLMs, answer engines).
• Define and evolve GEO best practices to ensure brand visibility and citation in generative responses.
• Partner with Content, Product, and Editorial to ensure content is structured for machine understanding and extraction.
• Establish standards for structured content (schema, summaries, FAQs, entities, metadata) optimized for AI consumption.
• Translate shifts in search behavior (zero-click, AI summaries) into clear priorities and roadmaps that balance traditional SEO and GEO.
• Manage relationships between multiple marketing vendors & freelance partners
• Champion SEO across the organization, ensuring its consideration across marketing and product.
• Work cross-functionally with product, creative, paid, and brand teams to align SEO with companywide business goals and objectives.
• Responsible for growing new user acquisition and hitting core SEO KPIs across properties – including traditional SEO, GEO and ASO.

Requirements

• Bachelors’ degree in Marketing or a related field
• A minimum of 4+ years of relevant business experience with strong focus on SEO
• Comprehensive understanding and application of SEO & GEO principles, tools & methodology.
• Excellent analytical, prioritization, organizational, and quantitative skills.
• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)
• Hybrid: This position has been designated as hybrid, generally contributing from the Orlando, FL office, a minimum of three days per week.
• Travel: Must be able to travel domestically for business meetings, trainings, and team events as needed.

Preferred

• Familiarity and passion for sports and entertainment industry
• Solid understanding of evolving GEO and AI discovery industry changes.
• Passion for analytics and digital marketing
• A love for SEO and content marketing