Rankings.io

Local SEO Specialist

St. Louis, MO (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Lead local and enterprise SEO efforts for a service client by managing GBP listings, optimizing local assets, and collaborating with data partners to grow citations and client investments.

Own local strategy and GBP optimization
Deliver client-ready reports and ROI-focused recommendations

Job Description

Responsibilities

Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
Communicate with clients as needed to discuss goals and deliver results
Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth
Create, claim, and verify Google Business Profile listings across multiple locations
Optimize core GBP fields: business categories, descriptions, services, products, and attributes
Troubleshoot GBP suspensions, reinstatements, and verification issues
Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
Identifying critical client/account issues and escalating them to appropriate executives in a timely manner

Requirements

1-2+ years experience doing SEO work for clients within an agency environment
2+ years of experience in local SEO or local SEO listings management for enterprise brand(s)
2 years client facing experience
Desire to lead local strategy for large-growth SEO client
Strong knowledge of Local SEO best practices, Google My Business, GBP API and experience managing and optimizing local listings
Familiarity with Local SEO principles for landing pages, reviews, ratings, and citations management
Experience with keyword research/data mining tools and competitive analysis (Semrush, Ahrefs, etc)
Google Apps (Docs, Sheets, Slides) and Internet proficiency are required
Experience working directly on websites (general knowledge of CMS such as WordPress, Shopify, or Magento is a plus)