Director, Media Relations

New York, USA (Hybrid)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive Versant’s media relations strategy and executive visibility as a senior communications leader.

  • Own proactive media outreach and relationships with top-tier reporters and editors
  • Must-have: 8+ years of media relations or corporate communications experience with high-impact coverage
  • Standout: Cross-functional collaboration with executives and fast-paced issue management

Job Description

Responsibilities

  • Build and maintain strong relationships with top tier reporters, editors and influencers to proactively generate meaningful coverage of Versant’s strategy, growth, and industry leadership.
  • Partner closely with the VP, Media Relations to help communicate Versant’s strategy and priorities across major announcements, strategic initiatives, and industry developments.
  • Work cross functionally with teams across the company including ad sales, distribution, partnerships, investor relations, and other business units to identify compelling storylines and support communications around key initiatives.
  • Drive media engagement around major corporate moments including quarterly earnings, financial milestones, partnerships, and other key company developments.
  • Provide strategic media counsel and preparation for executives participating in interviews, public appearances, and high-profile announcements.
  • Identify and secure opportunities to elevate executive visibility through interviews, thought leadership placements, and industry events.
  • Draft and oversee high quality communications materials including press releases, statements, executive talking points, briefing documents, and media Q&As.
  • Monitor media coverage, analyst commentary, and industry trends to identify opportunities and inform messaging.
  • Support rapid response and issues management efforts, ensuring clear and coordinated communications during time sensitive or high-profile situations.

Requirements

  • 8+ years of experience in media relations, corporate communications, or strategic communications, preferably within a media, entertainment, or technology environment.
  • Established relationships with reporters across top tier business, financial, and media industry outlets, with a demonstrated ability to secure meaningful, high impact coverage.
  • Exceptional writing and messaging skills, with experience developing press releases, executive talking points, briefing materials, and other media materials that translate complex business developments into clear and compelling narratives.
  • Experience leading proactive earned media strategies and supporting communications around major announcements, partnerships, or corporate milestones.
  • Strong understanding of the media, entertainment, and technology landscape, including key industry trends and the evolving media ecosystem.
  • Demonstrated ability to work effectively across cross functional teams and navigate complex organizations to advance communications priorities.
  • Strong judgment and the ability to operate effectively in fast paced environments while managing sensitive or high visibility issues.

Preferred

  • Proactive, organized, and resourceful with excellent judgment.
  • Strategic thinker with an understanding of the broader media business.
  • Works well under pressure and maintains professionalism in high-stakes situations.
  • Discreet with sensitive or confidential company information.
  • Passion for media, storytelling, and Versant’s mission to shape the future of the industry.

Benefits

  • Hybrid: This position has been designated as hybrid, generally contributing from the NYC office a minimum of three days per week.
  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks.
Versant Media logo

Versant Media

VERSANT is an industry-leading media and entertainment business with a strong portfolio of networks and complementary digital platforms, including renowned brands MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY, Oxygen GolfNow, Fandango, Rotten Tomatoes and SportsEngine. VERSANT’s iconic and award-winning businesses serve its audiences through four core markets: political news and opinion, business news and personal finance, golf and athletics participation, and sports and genre entertainment.

6.2K employees (2,527 in marketing)

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
1,547 (25% of company)
Median Career Experience
13 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
2