Responsibilities

• Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
• Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
• Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
• Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
• Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
• Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Requirements

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
• Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
• Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
• Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
• Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
• Exceptional communication, presentation, stakeholder management, and organizational skills.
• Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
• Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
• Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.

Preferred

• Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
• Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
• Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.