Responsibilities

• Build and optimize lifecycle journeys across email, SMS, nurture, onboarding, re-engagement, and retention.
• Partner with Marketing and business-unit leaders to understand audiences, business goals, and funnel opportunities.
• Develop paid digital strategies based on audience, business goals, funnel stage, geography, budget, and performance.
• Advise on and support campaign architecture, targeting, bidding, budgeting, creative strategy, conversion tracking, testing, and optimization.
• Build, launch, audit, and optimize campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and emerging platforms.
• Analyze cross-channel performance and translate platform data into clear recommendations about where to invest, what to change, what to test, and what to stop.
• Stay current on platform changes, advertising capabilities, measurement practices, privacy changes, and emerging channels.
• Develop messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.
• Review performance data to identify customer drop-off points and opportunities to improve messaging.
• Write or refine copy for lifecycle programs, campaigns, websites, and conversion-focused content.

Requirements

• 5+ years of experience across lifecycle, growth, digital, performance, content, or integrated Marketing.
• Demonstrated hands-on experience managing both lifecycle programs and paid digital campaigns.
• Experience building and optimizing lifecycle or nurture programs.
• Strong writing and messaging skills, with the ability to adapt voice and content for different audiences.
• Experience with customer journey mapping, segmentation, conversion, and retention strategies.
• Strong understanding of email, CRM, Marketing automation, and campaign performance.
• Hands-on knowledge of major digital advertising platforms, including Google Ads and Meta Ads, with experience across additional platforms such as TikTok Ads, Snapchat Ads, Reddit Ads, YouTube, programmatic, or emerging channels.
• Experience building and managing paid digital campaigns, including campaign structure, objectives, audiences, keyword strategy, bidding, budgets, placements, creative testing, remarketing, lead generation, and optimization.
• Strong understanding of digital advertising measurement, including conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, and core performance metrics such as CPM, CPC, CTR, CPL, CPA, conversion rate, and ROAS.
• Ability to translate performance data into actionable business recommendations, channel strategy, budget decisions, and testing priorities.

Preferred

• Experience in K–12 education or education-focused brands.
• Experience with Customer.io, HubSpot, or similar lifecycle/CRM platforms.
• Experience with programmatic advertising or emerging digital platforms.
• Advanced GA4, attribution, or conversion tracking experience.
• AEO/GEO strategy experience.
• Conversion-focused copywriting experience.
• Customer research experience.
• Experience with monday.com or similar project-management tools.
• A Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Equivalent professional experience and demonstrated results matter more than checking a degree box.

Benefits

• A competitive total compensation package, including medical, dental, vision, and voluntary benefits
• Well-being that works for real life—from an on-site gym, virtual wellness programs, and wellness coaching to flexible work options for select roles, because your well-being fuels your brilliance
• Unlimited PTO for salaried roles and “life happens” days when you need flexibility
• A fully paid holiday week off at Christmas, so you can truly rest, reset, and reconnect
• Recognition and rewards that celebrate birthdays, meaningful anniversary milestones, and community service hours that let you give back
• Quarterly Town Halls that keep communication transparent, honest, and human
• Annual social events and traditions we genuinely look forward to—like Halloween celebrations, Wellness Fairs, and other moments that bring our community together
• Additional Info: We welcome all qualified candidates eligible to work in the United States. At this time, we are unable to sponsor visas.