Responsibilities

• Lifecycle flows for players and GMs: onboarding, activation, reactivation, and everything in between
• Marketing and campaign emails for events, conventions, and partner activations
• Channel strategy and end-to-end campaign execution, including building, QA, launch, measurement, and optimization
• Ongoing testing and optimization across subject lines, send timing, and segmentation
• Light landing page copywriting as needed for campaigns and recruitment

Requirements

• 4+ years driving toward growth goals under set targets and timelines in a lifecycle or CRM role
• Hands-on Customer.io experience
• B2C experience
• Robust experience working with customer and user event data, and marrying it to well-designed, targeted campaigns
• Understanding of hypothesis-driven A/B, MVT, and holdout testing, with the ability to analyze results and pull out learnings that inform future tests
• Strong instincts for direct response creative, and a framework for adjusting based on experimentation
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Comfortable working across two distinct user personas with different motivations
• Able to juggle always-on lifecycle flows alongside one-off event and campaign sends
• Strong writing, editing, and communication skills

Preferred

• Strong domain understanding of D&D and TTRPGs
• Experience standing up a lifecycle program from scratch rather than maintaining an existing one
• Marketplace or two-sided platform experience