Responsibilities

• Develop, execute, and optimize merchandising strategies that increase content discoverability, audience engagement, and viewership across the Free-to-Watch platform
• Curate featured collections, thematic programming, seasonal campaigns, and promotional experiences that drive content consumption and retention.
• Leverage audience insights, performance data, and market trends to inform merchandising decisions and improve business outcomes.
• Monitor and analyze key performance indicators including viewership, watch time, engagement, content performance, and monetization metrics.
• Develop and maintain merchandising calendars aligned with content releases, seasonal opportunities, marketing initiatives, and business priorities.
• Partner with Content Acquisition, Programming, Marketing, Product, Analytics, and external content providers to support content launches and promotional campaigns.
• Build and maintain strong relationships with internal stakeholders and external content partners.
• Oversee the creative asset strategy for site merchandising, including hero placements, promotional artwork, collection imagery, and seasonal campaigns.
• Manage and prioritize creative production requests, ensuring timely delivery of high-quality assets that support merchandising and business objectives.
• Collaborate with Product, Design, and Marketing teams to continually improve the customer experience and content discoverability.

Requirements

• 3+ years of experience in merchandising, programming, content strategy, digital media, streaming, entertainment, or a related field.
• Experience working with AVOD, FAST, streaming, digital publishing, or media platforms preferred.
• Strong analytical skills with experience using data and audience insights to drive business decisions.
• Experience with analytics, reporting, and business intelligence tools.
• Understanding of content merchandising, audience engagement strategies, and digital consumer behavior.
• Experience managing creative workflows to deliver customer-facing assets. Strong understanding of visual merchandising principles and content presentation best practices.
• Ability to translate business objectives into effective creative direction.
• Exceptional organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Strong communication, presentation, and stakeholder management skills. Experience with content management systems (CMS), publishing tools, and digital workflows.
• Proven ability to build collaborative relationships across internal teams and external partners.

Preferred

• Bachelor's degree in Business, Marketing, Communications, Media, or a related field.
• Passion for film, television, streaming, and entertainment.
• Strong knowledge of the AVOD, FAST, and broader digital video ecosystem.
• Understanding of advertising-supported business models and content monetization strategies.
• Strong business acumen with the ability to balance strategic thinking and hands-on execution.
• Excellent editorial instincts combined with a data-driven approach to decision making.
• Ability to work independently while contributing effectively within highly collaborative teams

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.