Responsibilities

• Execute and manage paid marketing campaigns that align with business objectives.
• Thorough understanding of multiple core advertising platforms including hands-on experience with paid advertising platforms such as Google Ads, Facebook Ads, TikTok Ads, etc.
• Proficiency in using marketing automation tools, analytics platforms such as Google and Adobe, and ad management platforms is preferred. Candidates should stay updated with the latest technologies and trends in digital marketing.
• Monitor campaign performance, perform deep dive analysis, and flag opportunities to grow or optimize performance across digital marketing tactics.
• Collaborate with Sr. Manager and performance marketing coordinators to develop and execute best in case paid social and search campaigns.
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks. Ability to prioritize is essential.
• Ability to launch campaigns from the ground-up, including research, competitive analysis, audience ideation and technical best practice by ad platform.

Requirements

• Bachelors’ degree in Marketing or a related field and/or equivalent experience
• 3+ years of relevant business experience with strong focus on paid search & paid social
• Strong understanding and application of PPC principles, tools & methodology.
• Excellent analytical, prioritization, organizational, and quantitative skills.
• Proficiency in web analytics tools (e.g. Google Analytics, Adobe Analytics)
• Hybrid: This position has been designated as hybrid, generally contributing from the Orlando office, a minimum of three days per week.
• Must be willing to work in the Orlando, FL office

Preferred

• Familiarity and passion for movies and the entertainment industry
• Understanding of mobile app measurement is a plus
• Basic understanding of core SEO principles and the relationship between PPC and SEO
• Passion for analytics and digital marketing