Responsibilities

• own every dollar we deploy in paid channels and to make those dollars work harder, smarter, and faster than they ever have
• you will control channel mix decisions, drive real-time budget allocation, and directly move our most important growth metrics every single day
• You will partner with the creative team, manage our agency relationship, hold vendors accountable, and lead a high-performing team that matches your own obsession with performance
• Budget: Full paid media budget ownership across all channels and markets
• Sits close to the ELT and earns influence by communicating performance with clarity, honesty, and conviction
• Translates performance data into actionable creative direction and cycles learning back to the creative team quickly
• Executive Presence & ELT Readiness: Translates complex media performance into clear business narratives, knowing what to say and what to leave out
• Represents the performance media function with authority while remaining a strong cross-functional collaborator

Requirements

• 10+ years in performance media, with at least 5 years managing a full channel mix at scale across both digital and traditional channels
• Demonstrated budget ownership of $10M+ in annual paid media spend
• Hands-on experience with Meta Ads Manager, Google Ads, programmatic DSPs, and direct response TV/audio buying
• Proven track record of moving key performance metrics (ROAS, CPL, CAC, MER) meaningfully and consistently
• Experience managing an external media agency relationship, not just as a client, but as a performance-accountable partner
• Strong analytical skills: comfortable in data platforms, performance dashboards, and attribution tools
• Experience managing and developing a team of performance media professionals

Preferred

• Experience in a high-growth, multi-location consumer brand or service business
• Background in home services, home improvement, or a category with similar local-market media dynamics
• Experience with direct pay-per-lead vendor relationships and negotiation
• Familiarity with media mix modeling (MMM), incrementality testing, and multi-touch attribution
• Proficiency with BI tools such as Looker, Tableau, or comparable platforms
• Experience presenting media performance to C-suite and board-level audiences