Manager, Brand Marketing

New York, USA (Hybrid)

$90K/yr – $100K/yrManager3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive brand marketing execution for Versant’s sports properties with cross‑functional campaign planning and partner liaison.

  • Must-have: 3+ years in brand marketing or related sports/entertainment roles
  • Standout: Multi‑platform campaign support and cross‑team collaboration

Job Description

Responsibilities

  • Support the Director in development and execution of brand strategies for key sports properties
  • Manage day-to-day-to-day marketing campaign planning across all internal team verticals and platforms, as well as external partners
  • Ensure brand consistency across linear, streaming, digital, and social deliverables
  • Assist in gathering campaign insights, performance data, and recap materials
  • Create marketing materials and communication presentations showcasing larger campaign initiatives
  • Act as liaison to Versant’s various sports partnerships – maintaining regular correspondences with leagues across the USA Sports portfolio
  • Collaborate with content distribution teams to ensure marketing materials support affiliate campaigns
  • Maintain marketing budgets, vendor invoices, and campaign documentation
  • Coordinate cross-promotional opportunities between sports and entertainment properties
  • Track sports marketing deliverables and updated timelines across USA Sport and Golf Channel

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3+ years of brand marketing or related experience in sports, media, consumer marketing, or entertainment.
  • Hands-on experience supporting multi-platform marketing campaigns.
  • Strong project management and organizational skills.
  • Ability to work effectively in cross-functional teams.
  • Strong attention to detail and comfort managing many moving parts.
  • Excellent written, verbal communication, and presentation skills.

Preferred

  • Knowledge of sports and/or entertainment marketing.
  • Ability to craft cohesive strategies based on analytics that will drive larger marketing campaigns.
  • Familiarity with digital and social media marketing platforms.
  • Basic understanding of media planning.
  • Experience working with media and promotional agencies.
  • Experience supporting sales or client-facing teams is a plus.

Benefits

  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
Versant Media logo

Versant Media

VERSANT is an industry-leading media and entertainment business with a strong portfolio of networks and complementary digital platforms, including renowned brands MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY, Oxygen GolfNow, Fandango, Rotten Tomatoes and SportsEngine. VERSANT’s iconic and award-winning businesses serve its audiences through four core markets: political news and opinion, business news and personal finance, golf and athletics participation, and sports and genre entertainment.

6.2K employees (2,527 in marketing)

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
1,547 (25% of company)
Median Career Experience
13 years
Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
2